CUVs vs. SUVs

LCT Magazine
Posted on May 21, 2008
FUTURE LIVERY PREFERENCE? Consumers are showing more interest in Cross Over Utility vehicles, such as the Mercury Mariner Hybrid, than in larger SUVs, according to a survey by NADAguides.com. What does this mean for chauffeured transportation? If consumer preferences translate into a demand for comfortable CUV livery vehicles, then that means chauffeured transportation companies can buy slightly cheaper vehicles with better mileage. The big question is whether CUV livery vehicles would be perceived by clients as luxurious.

Related Topics: Driving Green, Sales & Marketing

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