A Prom Primer and A Pitch

LCT Magazine
Posted on April 29, 2008
TEENS BELONG IN LIMOUSINES:  With high school prom season in full swing, the limousine option looks better, safer, and more green-friendly with each passing year. For teens, riding in a limousine is more exciting and memorable than borrowing a parent's car or driving a used compact (typical teen car). This blog entry underscores what is obvious to operators, but nicely sums up the main points for any marketing pitch to teens and parents during prom season. Four couples sharing a limousine for the evening takes four drivers and three cars off the road. Less carbon driving and less global imbibing -- now that's a win-win concept. -- M.R.

Related Topics: Sales & Marketing

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