Too Much Like NASCAR?

LCT Magazine
Posted on April 25, 2008

MONEY-MAKER: Limousines out-class every other sector of ground transportation, but is there a marketing idea here in the accompanying photo? And in this photo? Ad sponsorships are routine in taxis, buses, and race cars. Could a chauffeured transportation company earn extra revenue by posting ad banners or temporarily painted logos on some of their vehicles for a limited time? Would it conflict with the classy, sophisticated image of chauffeured vehicles? If the recession intensifies and operators need revenue, this idea may look more like a smooth move than a sell out.

Related Topics: Sales & Marketing

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