Operations

Finding Those Three Results You Want From The Show

Bill Faeth
Posted on March 9, 2019

LCT's annual awards program and networking party, held at Hakkasan Las Vegas in 2014. (LCT photo)

LCT's annual awards program and networking party, held at Hakkasan Las Vegas in 2014. (LCT photo)

This month’s International LCT Show requires plenty of preparation. I’m not talking about saving your pesos just so you can zipline downtown or take a gondola ride inside the Venetian.

Hopefully, you’re reading this before the March 24-27 event, so you have ample time to follow the below steps. If not, you’ll need to get it together on the fly.

What I’m talking about is planning so you can take advantage of the largest show in the luxury transportation industry. The first step is to set your priorities by answering a simple question: What are the three most important results you want to see from the Show?  

There is no right or wrong answer, only your answer. But you need to answer it so you know how to plan. If you want to acquire affiliate business, your preparation will differ from what you would do if your goal is to hang out at the pool and work on your tan.

Without further ado, here are some steps I would follow when getting ready for the Show, especially if you want to generate new relationships:

Follow up emails. You will meet many new potential affiliates, so be sure to create a simple email template before you leave for Vegas that you can save on your phone and quickly customize before sending.

Follow up with new affiliates each night. This is why you will type out a simple template before you leave. It will allow you to follow up each day. Why? Because nobody else will do it and you want to stand out by making a great first impression.

Be memorable. The Show draws close to 3,000 attendees. The easiest way to stand out in the crowd is with your attire. No satin jackets. No jeans (leave that to me). Just about everyone will be wearing dark suits and most will look like a chauffeur. That’s okay, but if you copy them you won’t stand out. Be sure to add some bright color to your tie, pocket square, or jacket so it is easy for your newfound friend to remember you.

Business cards. Your business card speaks volumes about your brand. A bad business card leaves a bad impression. Invest in a new age business card that looks sharp. Include the city you serve, cell phone number, and headshot. Include these three bits and you are ahead of the game by making it easy for me to remember your face and get hold of you to invite you to dinner.

Research. If your goal is new affiliate business, then do some research. Create a prospect hot list of your top 10-20 affiliates you want to meet and start asking your industry friends for warm introductions about three weeks before the show.

Appointments. The peak time to set your appointments for the show is 20-30 days in advance.

New people. If you are a seasoned veteran, then make a point to mingle with new people. Your old friends will still be there and you’ll get the benefits of expanding your network.

Vitamin C and Airborne. It is crazy how many people get sick when they hit the casino’s dry air and smoke. Get your body ready before arrival.

Stilettos. Bring comfortable, soft-soled shoes. No tennis shoes, but something like Greats or Converse work well in black leather for comfort and fashion.

You’re investing a lot of time and money to attend. Be sure you prepare and have a game plan before you hit the tarmac in Vegas. Any questions? Hit me up before the show at [email protected] 

Bill Faeth is the founder of Limo University (www.LimoGrowth.com), Inbound Marketing Agents (www.inboundmarketingagents.com), and 23 additional startups, including Silver Oak Transportation of Nashville, Tenn. As a successful former operator and active advocate for the industry, Bill continues to invest into educating and training operators on how to grow, manage and sustain a more profitable business. You can reach Bill at [email protected] BILL FAETH columns and blogs here

Related Topics: affiliate networks, Bill Faeth, ILCT 2019, limo tradeshows, networking, Profit Motives, profits, tradeshow preparation

Comments ( 1 )
  • Pearl Palko

     | about 3 months ago

    Thank you Bill Faeth. Great content as usual!

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