First rolled out in California in June 2018, they are also authorized in Arizona, Texas, and Florida.
I know you’ve probably read columns in a variety of trade publications about social media etiquette before. I want to address something that isn’t talked about as much as it should be: Privacy. Time and again I see fellow Millennials as well as older generations who have Facebook pages state, “It’s my personal page. I can post whatever I want.”
While social media has brought people together, it has unfortunately also torn us apart. We are humans, and we won’t always agree with the ideas, feelings, and business practices of everyone else. It’s fine to have a healthy, intellectual debate and challenge your long-held assumptions. But sinking to name calling, slurs, or threats isn’t the right way to do this.
Please realize there are plenty of free tools anyone can use to take a screenshot of anything you post. Windows has Snipping Tool. Apple has similar software. You’ve got Jing, Gyazo, Greenshot…the list goes on. People are vengeful, and will not pause to think before they post that exchange they had with you in a Facebook “private” message to your business page as a review.
I remember talking to Kirk Bagger, owner of Captain’s Car Service in Cleveland, Ohio, for a piece in the September 2018 issue where he discussed how he always wears a suit even if he’s picking up a friend or family member. “You never know who’s watching. Represent yourself as a professional 24/7,” he told me. In that case, think of your social media profiles as an extension of your vehicles, with your words reflecting your service levels.
I have met hundreds of operators over the three years I’ve been with LCT. Nearly all of them have been stand-up people. I’m not the social media police, nor do I want to be. You have to police yourselves. This may be a free country, but that might not matter to some of your most illustrious clients.
LEXI TUCKER is LCT associate editor and coordinator of the LCT Fast 40, a group of operators under 40 who collaborate and learn from each other about all aspects of chauffeured transportation. She can be reached at [email protected]
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