Operations

Top 5 Mistakes Made With Social Media

Bill Faeth
Posted on May 4, 2018

The business plan of yesteryear is no more. Your social media presence can make or break your business, and that’s not a hyperbole. (LCT image)
The business plan of yesteryear is no more. Your social media presence can make or break your business, and that’s not a hyperbole. (LCT image)
We’ve passed the point of no return with social media. It’s not just a fad anymore; it’s here to stay and a vital piece to the success of your business. People no longer head to the yellow pages for recommendations; they head to your Facebook Page to check out your reviews. They’re pulling up your Instagram account to see how active you are and looking for content that catches their eye. They’re browsing Yelp for customer-to-business interaction. The business plan of yesteryear is no more. Your social media presence can make or break your business, and that’s not a hyperbole. Here are the top five things you could be doing wrong on social media:


Too Much Business, Not Enough YOU


You are a business entity, that’s true. But people don’t inherently relate to businesses; they relate to PEOPLE. Finding ways to showcase the people who make up your staff and clientele on social media platforms will personalize your business — making it more approachable to prospective leads. Running a blog with useful information, posting personal photos from an event or holiday party, or even introducing your staff with a mini-biography and a few fun facts sprinkled in goes a long way. The most effective content you can post, however, is images and video of clients actually riding in your vehicles, talking with the chauffeurs, and having a good time with your business. Don’t underestimate the power of personalizing your business. People want to work with other people!


Standing Still


How are you using your audience? You can post original content until you’re blue in the face, but until that content is driving traffic to your website or other mediums, it’s pointless. Are you working with local businesses or organizations? Create content with influential members of your immediate and extended communities and share. Running a special? Promote it across all of your social channels and bounce them to your website to purchase! When your audience sees you’re more than just a limo company, they’re more likely to engage with you and book.


Inconsistency


Consistency is key! It may seem difficult to post original content regularly, but it’s important to building your current audience, as well as indexing and increasing your following. If you’re not active enough, your follower count drops and the lower you sink on search menus. That’s why it’s important to create a content calendar that holds you accountable to healthy social posting rates. Whether that be weekly or by the month, having a general idea of what you’re going to post takes the heavy lifting out of social media management.


Low Engagement


Whether you have 100 followers or 5,000, you must prioritize audience engagement. Customer service is no longer confined to phone calls and emails. Answering your clients on social media is a must if you want to reach the buying generation. Right now, Millennials in the U.S. hold $1.3 trillion in buying power each year — the most spending power of any generation. Why does this matter to you? According to a recent Forbes report, 62% of Millennials are more likely to not only purchase your services, but remain a loyal client if your brand engages with them on social networks.

When a customer sees your ad on Facebook, the chances of them picking up the phone to book immediately with you are pretty slim. Most likely, they’re going to visit your Facebook page for more information and possibly even start a chat with you. That’s why it’s so important to be on top of your notifications. Some users may not have the initiative to start a chat, deciding to post a question to your page. There should be a maximum 1-hour turnaround (but ideally you should respond within 10 minutes) from your initial contact with them and you’ll hopefully answer their question on the first response. If not, move the conversation to a private medium like direct messages until the question is answered or the issue is resolved.


Lack of Original Content


While stock photos provide a professional touch, they don’t bring out the personality of you and your business. Be sure to include pictures of your business, fleet, and employees, but most importantly, post pictures of people USING your service! Show them ideas of how they can use your services. Let the audience find out more about your business through more than just facts and features. Once you have a defined content plan, focus on the theme of your social pages.

Now that you’ve got an idea on what NOT to do, I hope this helps enhance your social media planning. Remember, no matter what medium you’re using, make it personal!

 
Bill Faeth is the founder of Limo University and Inbound Marketing Agents
Bill Faeth is the founder of Limo University and Inbound Marketing Agents

Bill Faeth is the founder of Limo University (www.LimoGrowth.com), Inbound Marketing Agents (www.inboundmarketingagents.com), and 23 additional startups, including Silver Oak Transportation of Nashville, Tenn. As a successful former operator and active advocate for the industry, Bill continues to invest into educating and training operators on how to grow, manage and sustain a more profitable business. You can reach Bill at [email protected]

Related Topics: Bill Faeth, Branding, How To, marketing/promotions, Profit Motives, profits, Sales & Marketing, social media, social media marketing

Comments ( 1 )
  • Anthony

     | about 3 months ago

    Good article..... just this weekend in los angeles the story came out about the limo driver (not a chauffeur) that had a farmed job to his employer.... the driver asked the female celebrity for a picture with her !!!!!! I cant help to laugh at this limo driver since the passenger got upset with him and refused. The reservation company called the circus circus limo operator and the limo driver shared his issue on his facebook.. i guess he though his facebook friends would support him except this is a business that your personal friends opinions dont really matter. The limo driver messed up BIG... we fellow operators enjoy a good laugh, specially when it comes from the operator we refer to circus circus limousine service :)

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