
Don’t Fear Reactions When Raising Your Rates
Too many operators worry about losing customers when they should be more concerned about keeping up with the higher costs of doing business.
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The first step is to understand these two sets of people are completely different, as most people in No. 1 probably didn’t come by your booth and the people in No. 2 show intent and interest by stopping by.
Since the relationships both groups have with your company vary, they need to be treated separately. You should not send them the same email series after the show. Set up two email series.
Now, automate them by following the same steps we discussed in our new client email series, but you will want to set the time between emails to lead up to the wedding date. You want your last email (a.k.a. your money sales email) to go out about 45-60 days before the wedding date.
No. 5: Schedule Social Media Posts in Advance
Ten years ago, I got my first Hootsuite account to schedule Twitter and Facebook posts and it changed my life. It saved me 7-10 hours a week, which was a big game changer.
Get an account like Hootsuite or Buffer that allows you to schedule posts in advance on multiple social media platforms. My preference is Buffer because it is easy to use and you can add 10 accounts for free.
Now, schedule one hour a week to curate and create posts with Buffer you can schedule for the entire week. This will save you hours of work time you could allocate elsewhere in your business.
Automation has been a big part of my business life for many years now. The first big step for me was purchasing HubSpot in 2008, and believe it or not, we still use it today because it saves a lot of time. Feel free to contact me with any questions about automation. I’m happy to help.
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Bill Faeth is the founder of Limo University (www.LimoGrowth.com), Inbound Marketing Agents (www.inboundmarketingagents.com), and 23 additional startups, including Silver Oak Transportation of Nashville, Tenn. As a successful former operator and active advocate for the industry, Bill continues to invest in educating and training operators on how to grow, manage, and sustain a more profitable business. You can reach Bill at [email protected]
Related Topics: Bill Faeth, building your clientele, business growth, How To, lead generation, marketing/sales, Profit Motives, profits, Sales & Marketing, social media marketing
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