
Political Shuttles Carry Revenues, Hassles
It stands to reason serving both the red and blue political contingents should add up to green. If only it were that easy.
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One, these are vehicles they can’t afford, and respectable limousine companies would NEVER partner up with them to make this endeavor a reality. Two, believe it or not, Millennials do care a lot about how people are treated. It doesn’t matter how much cheaper a service is, if they mistreat their “independent contractors,” young passengers will move to a competitor who does it better. And say what you will about Lyft, it at least acts more philanthropic than Uber.
Finally, this leads us to perhaps the biggest factor: They don’t understand or take the time to figure out what their clients really want. Millennials have been conditioned to the ease of an app. If you have one that’s great; if you don’t, you better at least have the ability to make reservations quickly and easily from your website.
At this point, people aren’t shocked if a TNC driver or chauffeur has a charging cable available for their phone or some bottled water and mints at the ready. In fact, they expect it. It’s time to raise the bar with amenities.
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“Social media is everything to us when it comes to marketing. The strongest platform for reaching Millennials is Instagram, and we use Facebook and Twitter as corollary channels. It’s important to create a personality for your brand that people can relate to."
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Source: United Nations
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Source: Harris Poll
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Source: Forbes
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Source: Forbes
Related Topics: industry vendors, Lyft, Millennials, onboard amenities, TNCs, Uber, vehicle technology
It stands to reason serving both the red and blue political contingents should add up to green. If only it were that easy.
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