Operations

Social Media Skills You Need For A Trade Show

Lexi Tucker
Posted on November 8, 2016

The LCT East Show, being held Nov. 13-15 at Harrah’s Resort in Atlantic City, will be a ripe opportunity for networking (13 hours of it, to be exact). One of the events I’m most looking forward to is the “Fast 40 Meet and Greet” on Monday, Nov. 14.

LCT’s Fast 40 group brings together up and comers under the age of 40 who have achieved great success in the industry and are willing to share their knowledge with similar aged peers. This get together will be an excellent chance for operators to meet other younger professionals who continue to grow their businesses and eventually become the future of this industry.

Something I love about the people I’ve already gotten to know in this group is their honest desire to help others new to the world of luxury ground transportation. This is especially apparent at trade shows.

The LCT Show Street Team, made up of attendees whose mission is to provide updates before and after the show via social media, often includes notable names from the under 40 age group. They receive a special badge which enables other showgoers to easily spot them when they need help or just an introduction to other operators. Street Team volunteers prove how tight knit this industry is.

That being said, here are some ways to make the most of this show while also helping others (and yourself) through social media.

  1. Tell people what they are missing: If you are at a session where panelists are discussing vital information, let other operators who follow you on social media know about it. Better yet, tweet or post little tidbits you learn along with photos for those who didn’t have the time to attend. This will also remind you to follow through with what you learned when you get back home.
  2. Check yourself before you wreck yourself: It’s not uncommon for people to friend each other on Facebook while they are standing right next to one another at a networking event. Before the Show, perform a quick check on your profile. Is all of your contact information up to date? Are you easily recognizable in your profile picture? Have you uploaded any photos or shared posts that might turn the friendship sour before it even begins?
  3. Tag, You’re It: Trade shows typically take place over a large area and in many different rooms. By tagging your location in Facebook posts, it’ll be easier for your affiliates and friends to pinpoint where you are, and will give people someone to contact for directions if they get lost.
  4. Don’t forget to live in the now: While social media provides operators with an amazing platform to stay in touch, don’t let yourself get completely absorbed in it. The most important part of networking is spending time face to face. This is kind of difficult to do when your nose is buried in your news feed. Make a point of checking your phone at regular intervals so you don’t miss important announcements during the Show, but don’t let it prevent you from making genuine connections with other attendees.

If you are interested in joining the Fast 40 or being a part of the Street Team for a future Show, please drop me a line at [email protected] Don’t forget to come say hi to me and the other editors at the “Meet the LCT Editors Hour.” I look forward to seeing you there!

Related Topics: Atlantic city, Harrah's, How To, LCTFast40, LCT-NLA Show East, Lexi Tucker, limo tradeshows, Millennial Matters, Millennials, new jersey, social media, tradeshow preparation

Lexi Tucker Associate Editor
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