Financial Tools for Staying Strong

Jon LeSage
Posted on April 1, 2009
NLA President Ron Sorci gave a primer on healthy financials  for operators during recessionary times at the International LCT Show.
NLA President Ron Sorci gave a primer on healthy financials for operators during recessionary times at the International LCT Show.

One of the more timely sessions at the International LCT Show this year centered on how operators can efficiently finance their fleets, report finances, and analyze and reduce costs.


Financing a fleet takes a lot of overhead, and making it feasible involves studying options and tapping strong ties with bankers, said Ron Sorci, CFO of Aventura Worldwide Transportation Services in Miami and the newly elected NLA president.


While leases are one favorable option now that traditional loans have become harder to get, operators need to be careful about the type of lease agreements and mileage restrictions, Sorci said. Operators can get lower monthly vehicle payments with leases. Traditional loans usually require a 10% fee and sales tax paid upfront, but high mileage leased vehicles can get quite expensive if not negotiated realistically, Sorci said.



Operators also should consider closed-end and open-end leases, which determines who takes on the residual value at the end of a lease.


Closed-end leases are usually 36 months and are taken back by the lender. Under open-end leases, the buyer must remarket the vehicle — a difficult task now that vehicle resale values have plummeted. Terminal Rental Adjustment Clause (TRAC) leases are another financing source to consider, as they’re most cost effective when taking out the typical seven-year lease for a motorcoach, Sorci said.


Whatever the loan taken out on fleet vehicles, negotiations with bankers are a big part of the process, Sorci says. “We have a line of credit with three different banks,” Sorci says. “I like that they’re competing with each other. I tell them what the other bank is offering at a lower rate, and then ask what they can offer me.”


When meeting with a banker, make sure you put together a thorough financial report with corporate tax returns, balance sheets, budgets and forecasts, and client reference letters. “One of my bankers once told me, `You just made my job so damn easy,’” Sorci said. “Our numbers were O.K., but the banker felt this was enough to put us over the fence.”



Sorci also advised operators on how they can use their financial reports to reduce expenses by category. It’s important to look at the details, such as determining who pays for tolls and parking tickets, airport and port fees, two way radios and beepers, and uniform expenses. Also, describe the pay and reimbursement arrangements for both independent contractors and chauffeurs.


To save on car wash costs, operators should consider having their own equipment and supplies onsite. For limousine supplies such as bottles and napkins, operators should track usage, expenses, and inventory to see if better deals are possible.


When evaluating general and administrative costs, keep only those that work best, and make sure money spent on advertising and promotions delivers maximum value. With health insurance, you probably will pay 50% of the employee costs, with them paying the rest. Watch out for bank charges: “These can be excessive charges — the worst thing in the world,” Sorci said.


Credit card charges also can add up, especially as they’ve increased quite a lot recently. “Clients paying you monthly by check can save you much in charges,” Sorci said.


Staying on top of operating and G&A expenses means your profit margin can actually increase, Sorci said. The ideal balanced financial picture results from controlling fleet finance and other costs that help you keep overhead at no more than 65%, and general and administrative expenses capped at 25%. That will bring you at least a 10% profit margin, which should be your goal, Sorci said.


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Related Topics: Aventura, business management, cost savings, fleet financing, leasing contracts, National Limousine Association

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