How To Farm Out Beyond The Borders

Jim Luff
Posted on December 23, 2013

On occasion, a small- to medium-size operator may be called upon to arrange service in another country. There are many ways to handle such calls. One option is to simply walk away and let the caller know you only handle domestic trips.

But if you choose to take the order, you need to realize that a yen and a peso don’t make dollars and cents. You must be very careful you don’t end up losing money simply because you were not aware you had to buy the chauffeur’s lunch according to local laws of the land or that your credit card provider is going to charge you a handling fee for using your card in another country. There are many such pitfalls that can end up costing you big money.

Finding an Operator
Finding a reputable service operator is the first step. There are many ways to go about this. When selecting an operator, remember that you must maintain the quality and integrity of your service. Don’t get so focused on finding any operator that you don’t perform due diligence and learn about the company you are choosing to represent you.
One of the best and most reliable methods of locating a vendor in another country is by using the NLA Directory of Members. The NLA has members in 56 nations. [See sidebar]. These companies desire to do business with U.S. transportation providers and invest in membership dues to make that connection and agree to uphold the standards of the NLA. Many of them also attend the International LCT Show in Las Vegas each year to meet American companies seeking to do business in their country.

Speaking of the International LCT Show, this is a great place to collect business cards and categorize by country. If you do this, you are not starting from scratch when a call for service in another country comes up. If you are an affiliate of a global network such as Carey, Valera, BostonCoach or EmpireCLS, you might just want to farm it into their network pipeline since they deal with this every day.  You might not make as much money on the job but it will get done, and if you’re not trying to make a career out of International bookings, let someone with experience handle it. They can give you a total price in U.S. dollars you can confidently quote to your client.

Making the Connection
Once you have decided who you would like to contact, you must call or email them your request. International phone calls can be costly and complicated to dial (see sidebar on International Calls). If you can communicate by email or have a VoIP phone service such as Vonage, you can save money. Written correspondence is a better way to communicate for clarity and provides a written record. Foreign accents can complicate transactions. Either way, don’t use lingo or abbreviations such as “W&R” or “A/D.” Write it out as “wait and return to original pickup location,” or “as directed by passenger,” so there is nothing lost in translation. Another country might not know that AW means Authorized Wait.

Money Matters
While the U.S. dollar is recognized in nearly every country, you must be sure when you receive a quote that it is expressed in U.S. dollars instead of the foreign currency used in the country you are calling. For instance, if a company quotes you a price of E500 Euros, that about equals $684 U.S. If you repeat the price to your client of “500 Euros” or perhaps even 550 thinking you are making 50 Euros, you actually would end up losing $134! Check the foreign exchange rate with your bank or an exchange conversion website such as www.GoCurrency.com.

Next, you must pay for your services using a credit card such as Visa. You can choose to pay the operator in their currency to make it simple for them or convert the rate to U.S dollars. Either way, you may pay a fee. The fee can range from a 3% to 7% currency-conversion charge to U.S dollars. Or if you go the other way and pay the local currency rate, your credit card issuer may charge you a foreign-transaction fee to convert the sale into U.S. dollars. These fees range from 2% to 3% of the sale. You should call the issuer of the card you plan to use and ask what fees might be imposed, and then do the math to see what method is best for you. These fees must be considered and factored in when providing your client the final quote.

Time & Date
Don’t forget that just because you are up and ready to do business that the rest of the world might not be. If you don’t get an immediate response to your email, don’t get too concerned. Smaller companies may not check emails or staff their offices 24/7 like most small U.S. operators. When it is 9:15 p.m. in California on Monday, it is 12:15 p.m. on Tuesday in Singapore. Visit www.timeanddate.com to see what time it is before you make that call. Make sure to confirm with your passenger(s) the date and day of the week their plane will arrive in a foreign country. Just because your client leaves LAX early Monday morning, does not mean it will be Monday when the client lands in Singapore, as he or she crosses over the International Date Line. You might remember that from your geography class.

Cultures, Cars and Customs
There are a few other things you must check before sending your client into the hands of a foreign operator. In some countries, after a certain amount of hours, the chauffeur must take a mandatory meal break. Surprisingly, this fee is added to your bill. Make sure you know exactly what type of vehicle you chartered as the Lincoln Town Car and Chrysler 300 may not be an option. In some countries, such as Japan, tipping is frowned upon so you won’t see the usual 20% gratuity that U.S operators routinely assess to clients. An attempt to tip can be considered offensive. This is the same in South Korea. Make sure you do at least a small amount of research before making arrangements.

Placing an International Call
Placing an International call involves a series of numbers including a U.S. “exit code” which is 011. Next you dial a country code, such as 359 for Bulgaria. Next, you will dial the area code. This can be one to three digits and then the phone number that can be seven to nine digits. FYI: www.howtocallabroad.com uses a simple pull down menu system.

Sources to Connect With International Providers

  • NLA Directory of Members
  • International LCT Show networking events
  • Travel agents specializing in foreign travel
  • A referral from one of your affiliates
  • Global network farm-out
  • Online search engines

Need A Translator?
If you call your party and you cannot communicate because of a language barrier, there are many translation interpreters who will do a three-way call with your party and translate in almost any language. You can become a subscriber for about $30 a month or pay about 85 cents per minute on a one-time basis. You can find these services by doing a web search of “24/7 language interpreters” to find one that fits your needs.

Language Translation Service Providers

  1. www.lsaweb.com
  2. www.newworldlanguages.com
  3. www.certifiedlanguages.com

Related Topics: affiliate networks, farm-in farm-out, Global operators, How To, international, international business

Jim Luff General Manager
Comments ( 2 )
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  • AmyExpress

     | about 6 years ago

    Hi, we are experts in chauffeured service in Asia. Our job is to make your life easier!

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