Operations

Luggage Bellhop Steps Up for Delivery

Tim Crowley
Posted on August 10, 2013
Luggage Bellhop aims to partner with limo operators who can offer its drop-off and delivery service to customers. Operators can make money off the markup and increase efficiency by freeing up cars that normally idle at the airport during baggage claim.

Luggage Bellhop aims to partner with limo operators who can offer its drop-off and delivery service to customers. Operators can make money off the markup and increase efficiency by freeing up cars that normally idle at the airport during baggage claim.

Luggage Bellhop aims to partner with limo operators who can offer its drop-off and delivery service to customers. Operators can make money off the markup and increase efficiency by freeing up cars that normally idle at the airport during baggage claim.
Luggage Bellhop aims to partner with limo operators who can offer its drop-off and delivery service to customers. Operators can make money off the markup and increase efficiency by freeing up cars that normally idle at the airport during baggage claim.

For limo operators, the task of providing convenience to clients as they travel never ends. The brands that distinguish themselves from the competition know how to be creative in pleasing their clients.

Enter Luggage Bellhop, the inspired new business from owners Mike Bauman and Southern California operator Jeff Maxwell.

Offering quick and efficient luggage delivery from 250 airports nationwide to wherever the guest is staying, Luggage Bellhop hopes to become the premiere service for limo operators who want to extend this valuable extra amenity to high-end clientele.

Maxwell, the vice president, is a veteran of the limo industry, having started his own operation almost 30 years ago with a single car. And it was after receiving some phone calls from customers about nine years ago that he says he first came up with the idea for Luggage Bellhop.

“I would answer the phones, and I would have a client who normally is very cordial and polite, but they would be so agitated and frustrated,” he says. “And I tried to define why it is they changed personalities, and realized it was because they were waiting in the baggage area, getting their bags, and they didn’t want to be there.”

A Vision Takes Hold

Maxwell kept marinating on the idea. If there was a service that could offer efficient, secure and speedy delivery of luggage for the jet-setter clientele, he knew it could work. He mentioned it to his friend Mike Bauman, an entrepreneur with a background in tech and telecommunications, and got the ball rolling.

(L to R) Mike Bauman, president of Luggage Bellhop, and Jennifer and Jeff Maxwell, vice president, attended the International LCT Show in Las Vegas in February to help market their startup service company.
(L to R) Mike Bauman, president of Luggage Bellhop, and Jennifer and Jeff Maxwell, vice president, attended the International LCT Show in Las Vegas in February to help market their startup service company.

“I remember thinking about it for a while,” Bauman says, “and then I got back to him and I said ‘Hey I think this opportunity has got some legs.’”

The two began preliminary market research and started preparing to create the technology needed for the logistics of the operation. The idea is that customers will be able to order online the pickup and transfer of their luggage from the airport terminal directly to their hotel or wherever they need to go.

The website (LuggageBellhop.com) and a mobile app in development will keep a profile for clients who travel frequently so that past histories such as who they travel with, the usual number of bags, and travel destinations will be catalogued in the software to make return bookings easier and quicker.

Clients in a hurry will get email updates to let them know the location of their luggage at every step — from pickup, to transfer, to delivery — all noted and recorded electronically.

What It Means to Operators

Luggage Bellhop aims to collaborate with limousine operators because they know that is where their bread-and-butter clientele will be. “It’s the limo companies that deal with clients [who] have more money than time,” Maxwell says. “And time is a more valuable commodity to a high-end business traveler, so if we can save them a half-hour or an hour at their arrival city, it’s a win-win.”

The path toward Luggage Bellhop’s launch has been planned by Bauman and Maxwell in detail, because as they like to say, “You only get one chance to make a first impression.” From establishing the courier network, which already has a strong relationship with airport authorities and airlines, to marketing the burgeoning service, no stone’s been left unturned.

Pricing for Luggage Bellhop is a flat rate of $59.95 for the first two bags, less than 40 miles from the airport, and $7 for each additional bag, with an eight-bag maximum. Bauman and Maxwell encourage limo operators to market this as an added convenience to clients.

A login for all partnering limo operators will be created so they can add a markup fee and use the Luggage Bellhop website on behalf of clients to provide a one-stop-shop for clients on the go.  

[email protected]

FASTFACTS
Luggage Bellhop

  • Location: Los Angeles
  • Founded: 2012
  • Owners: Mike Bauman, president; Jeff Maxwell, vice president
  • Service Category: luggage delivery
  • Service Region: 250 airports nationwide
  • Website: www.LuggageBellhop.com
  • Contact: 877-7-LUGGAGE (877-758-4424)

Related Topics: airports, innovative marketing, Jeff Maxwell, New Operator, West Coast operators

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