Good Service No Longer Good Enough
LCT EAST: If that’s all you do, your luxury transportation won’t be remembered much or stand out very well.
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Red Bank Limo, owned by Bill Atkins out of Red Bank, N.J., has done a great job at creatively marketing his company’s services through the use of video. He has a Youtube channel, RedBankLimo, and is not afraid to make videos of himself talking directly into the camera to communicate with his customer base.
“I’m really big into trying to differentiate yourself from your competition, because if you’re just like everyone else, then you’re basically cheap in price,” Atkins says. “Our core customer is corporate clients who travel repeatedly, and they are not really price conscious but very quality conscious.”
For Atkins, a limo company isn’t just a guy with some cars. It’s a customer service experience, and he tries to paint a picture for his customers as to what Red Bank Limo is all about. His page is rounded out with customer testimonials, interviews with Atkins, and a professionally produced commercial that showcases the expertise of his chauffeurs and staff. The video was made by SmartShoot Beta, a production company with videographers nationwide ready to come to your business and help you make a video.
There are many companies out there like this, but you also can take a page from Atkins’ book and just start shooting quick videos yourselves. Check out the SmartShoot video here, and also look up Red Bank Limo’s Youtube channel, www.youtube.com/user/RedBankLimo.
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LCT EAST: If that’s all you do, your luxury transportation won’t be remembered much or stand out very well.
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