Ushering in the New - 1984 Preview

Posted on November 1, 1983


The all new custom side bar will be introduced as standard equipment on 1984 limousines built by Dillinger/Gaines of Brooklyn, New York, said Bruce Cirlin, director of marketing and sales.

“This multi-level, rounded-corner look, gives the unit a strong art-deco influence. It includes color television, AM/FM stereo with cassette, air conditioning and heating controls, stainless steel sink with drain, lighted crystal decanters, cassette storage drawer and writing desk all as standard equipment. Video cassette recorder and electronic wet bar are optional. This functional control center lights up at night for easy access to all controls. The true feeling of a living room on wheels,” Cirlin said.

American Custom Coach

Nearly everything from stretched Cadillac limousines to custom-built Subarus are converted by American Custom Coachworks Ltd. of Beverly Hills, California, said Fred London, president.

“American Custom Coachworks, Ltd. is a very quality-minded builder of limousines and for 1984 has expanded its product line to where limousines will be brought down into an affordable price range for everyone to take a good, hard look at before considering the competition,” London said. American Custom’s Cadillac Paris III, a 45-inch stretch offers electric window divider, rear facing club seats, console, color television, stereo and cassette player as well as custom suspension he said.

“Our 1984 model run will be expanded into various other models; ACC presently builds on Datsun, Toyota, Subaru and GM. Other major surprises for 1984 are due to show in October. We will be building on the Lincoln chassis in 1984 as well as Cadillac,” he said.


Nine passenger, six-door limousine come complete with a quality assured protection plan from Eureka Coach Co. Ltd., of Toronto.

The Cadillac Concours Calais and Buick Empire VI offer workmanship coverage on all Eureka-made components, whether built or finished by the company, said T.A. McPherson, Eureka president. The protection plan is effective for 24 months or 24,000 miles, whichever comes first, he said. The guarantee doesn’t cover the engine, transmission, rear-end and unaltered General Motors’ components, he added.

Also included in the guarantee is Eureka’s eight-year Ziebart anti-corrosion protection plan, McPherson added.

The Cadillac Talisman and Buick Empire four-door, nine-passenger stretch models offer the same Eureka protection plan, he said.

In addition to stretch limousines, Eureka builds funeral coaches, both hearses and flower cars, all with the same guarantee, McPherson said.

The protection plan is available in both Canada and the United States, he said.

American Pullman

The new model year will see a 46-inch stretched Cadillac that American Pullman Coachbuilders, of Brooklyn, N.Y. dubbed the Touring Limousine, said Harold Sky, public relations director.

Standard equipment includes air shock suspension, center console, folding jumpseat and auxiliary radiator cooling fan, Sky said.

Options include custom chrome grille, video tape player and pin-striping, he said.

Ultra Limos

Stretching limousines to lengths rarely heard of, Ultra Limos, Inc. of La Palma, California offers 63-inch stretched Lincoln Town Cars and Continentals, Cadillac De Villes and Fleetwoods as well as 48-inch stretched Mercedes 450 SEs and 500 SEs, and 60-inch stretched Chyrsler Fifth Avenues, according to Kraig Kavanaugh, president.

Interiors include burl and zebra wood, as well as 24 Karat gold trim, Kavanaugh said.

Ultra Limos is known for stretching exotic automobiles, he said, adding the company also customizes Ferraris and Maseratis.

Hess & Eisenhardt

The Formal Limousine, which has become successful with both livery services and funeral homes, is actually a dual purpose automobile with the appearance of a Formal 4-door limousine and the convenience of a 6-door, said Michael Statler, regional sales manager of the Cincinnati company.

The center doors are operated by electric remote control push buttons and make for easy access to the center jump seats, Statler said. The two center jump seats are full-width and will carry three persons comfortably, he said. When the seats are folded up, the limousine becomes a full Formal Limousine, he added.

Standard equipment includes the formal roof treatment, Fleetwood molding package, full drop down center door glass, AM-FM stereo cassette radio in the rear compartment, reading light and rear heating and air conditioning controls, he said.

O’Gara Coachworks

The 1984 line of O’Gara limousines is highlighted by the introduction of the Windsor Series, said James Salscheider, president. Two of the models in this 46-inch stretch line, the Barclay and the Moritz, are designed exclusively for limousine services, he said, and range from the double bench seat design of the Barclay to the standard limousine configuration of the Moritz.

Product improvements for the year include an aircraft wiring harness for all O’Gara limousines, Salscheider said. “This is pre-tested, has built in grounds and all connections use plugs. The end result is the almost total elimination of electrical failure,” he said.

New York Custom Coach

New York Custom Coach offers new electronic components in its 1984 models, eliminating manual controls for rear air conditioning/heating units and incorporates an automatic air filtration system for smoke and pollutants, said Andy Perillo, president.

Orders for double-cut limousines have increased, Perillo said. The double-cut structure includes all electrical controls including fingertip radio control and allows easy access into the rear sections of their limousines due to the recessed rear seat.

New York Custom Coach’s bar is patent pending and copyrighted, Perillo said.


Cadillac’s Fleetwood and Fleetwood Formal Limousines feature power windows, remote control AM/FM stereo cassette player, auxiliary seats, rear set footrests, tilt and telescope steering wheel and heavy-duty cooling system, as well as full-size spare tire, opera lamps and full padded vinyl roof, according to a public relations spokesman.

Williams Motor Works

Williams Motor Works of Gardena, California, offers a new look for the Lincoln limousine, said Richard Weissman, public relations agent.

“In the 1984 models, new standard features include a lighted ice storage compartment, lighted electronic wet bar and lighted decanter storage compartment, plus an on/off switch for interior lights and bar lights,” Weissman said.

“For both the Cadillac and Lincoln limousines, the optional equipment offered has been expanded to include: exotic wood consoles, Sony color television with remote speakers, VHS video cassette recorder, deluxe stereo equipment and a limitless selection of custom modifications,” Weissman said.

“On the drawing boards and projected for production sometime later in the 1984 model year will be a 56-inch double cut limousine,” he said. “Now entering their third year in business, Williams Motor Works has successfully reduced the production time of their current models to between two and three weeks.”

Marquis Custom Coach

Marquis Custom Coach will feature its 1984 Lincoln Town Car, a 54-inch stretch, double cut limousine with the following standard features, said Jules Kaplan, president: walnut wood console, Sony television, AM/FM tape stereo system, rear opera window, overhead control panel ad heavy duty suspension and springs, among others.

In addition, Kaplan said, Marquis is stretching Cadillac De Villes and Fleetwoods 45-to 54 inches, the same as with Mercedes Benz limousines.


Picasso Coach Builders, of New York City, offers hand crafted, finely detailed, all-steel conversions on both company versions and clients’ ideas or plans, said William Suazo, national marketing director.

Picasso converts both Cadillac and Lincoln limousines, Suazo said.


Maloney Coachbuilders, of Schaumburg, Illinois, features intercom, tissue dispenser and a third crystal decanter as standard equipment on its 1984 Grand Flagship limousines, said Matt Baines, vice president.

Moloney stretches limousines nine-, 34-, 46-, -48, and 50-inches, he said.

Executive Coachbuilders

Executive Coachbuilders, of Springfield, Missouri, unveiled for 1984 the Mercedes model Executive President 540. The 54-inch double-cut extension limousine will feature all-Mercedes original equipment where applicable, said Rahn Farris, president.

The standard car from Executive Coach is loaded with what many manufacturers still call options including moonroof, 80-watt radio system, ceiling mounted controls and power privacy partitions, Farris said.

The big news for Executive Coach, he said, is the decision to add even more standard equipment, including walnut interior trim, hidden compartment in rear armrest, 30 percent larger air conditioner, rear seat beverage holder, fire extinguisher and more.

Options still available, he said, include: electric drawer safe, lap desk, radar system, hidden intercom and many other luxury appointments.

In addition to the new Mercedes model, the company will continue producing 46-, 54- and 62-inch double cut extensions of Lincolns and Cadillacs. “A production shift will be added to increase output from 24 units each month to 30-32 each month,” Farris said.

Coffman Coach

Coffman Coach, of Clearwater, Florida, converters of Mercedes 300 SEs, 380 SELs, 500 SELs and SEC convertibles, hand-builds each and every car, said Bill Coffman, president.

The major feature of the 47-inch double cut limousines, Coffman said, is the additional two and one-half inches of headroom from the raised roof. Color television, bar, stereo and video tape recorder are offered.

Related Topics: American Custom Coachworks, American Pullman, anniversary: coach builder profiles, Bruce Cirlin, Cadillac Fleetwood, Executive Coachbuilders, Hess & Eisenhardt Company, Moloney Coachbuilders, O'Gara Coachworks, Picasso Coachbuilders Corp., Ultra Coach, Williams Motor Works Corp.

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