Vehicles

Luxury Motorhome Manufacturer Builds First VIP Coach

Brittni Rubin
Posted on October 1, 2012
Karl Blade has owned and operated Newell Coach Corp. with his wife and co-owner Alice Blade since 1979, after taking it off the hands of founder L.K. Newell.

Karl Blade has owned and operated Newell Coach Corp. with his wife and co-owner Alice Blade since 1979, after taking it off the hands of founder L.K. Newell.

Karl Blade has owned and operated Newell Coach Corp. with his wife and co-owner Alice Blade since 1979, after taking it off the hands of founder L.K. Newell.
Karl Blade has owned and operated Newell Coach Corp. with his wife and co-owner Alice Blade since 1979, after taking it off the hands of founder L.K. Newell.

MIAMI, Okla. — Newell Coach Corp. has been a well-known luxury motorhome manufacturer since the late 1960s. Karl and Alice Blade, company owners since 1979, help Newell keep a strong presence in the industry, making sure its vehicles’ design, amenities and size modernize with the times.

But this year Newell plans to grow into the charter and tour market with its newest vehicle, the Newell Coach 1460, a VIP luxury bus. The company is taking its luxury design expertise and applying it to this sector in response to customer requests, said Patrick Dwyer, vice president of sales for Newell Coach Corp.

“Some companies have been asking for a vehicle to transport small groups that is less like a motorhome, but still offers some of the benefits of one,” Dwyer said. “Our new vehicle offers extreme luxury. Whereas most charter buses have airline-style seating, we have an interior build that’s more like a Gulfstream jet.”

The specialized vehicle has a lavish and cozy design, only seating about 12 passengers at a time.
In the past, Newell has been contracted to create custom coaches for clients, since the company makes almost everything — from its chassis to the vehicle body — in-house. However, this will be the first standard model available to all customers.

“We’ve built so many buses and coaches for corporate and individual customers, so there must be a need for it,” Dwyer said. “This vehicle is for people who are willing to pay to have luxury.”

Defining luxury up
Similar to a motorhome without bedrooms, the Newell Coach 1460 has a full bathroom, lounge area, kitchen, salon and ample closet space. “We don’t build them like a traditional tour bus,” Dwyer said. “We try to stay on the luxury end of things. Our passengers get amenities of the home.”

The salon area has eight Gulfstream-style aircraft seats and tables. Each station has multiple plug-ins for a range of chargers and power chords. The lounge area features a recliner and a leather sofa that folds out into a bed. The carpeted vehicle also has 12 large LCD televisions equipped with HD, DirecTV, DVR and a Blu-ray player, a satellite system and a Wi-Fi ranger for constant Internet access.

The vehicle’s kitchenette features two refrigerators, a small freezer, a cook top, oven, coffeemaker, microwave and an icemaker. In the back of the bus, a master bathroom includes a shower and two hang-up closets for jackets and shirts.
“We understand the needs of customers seeking a luxury road experience, and this will be ideal for something like a small group of travelers looking for a more comfortable and intimate touring opportunity,” Dwyer said.

The 1460 is equipped with four roof A/C units. Also available are outdoor features such as patio awnings, lights and TV options.

Drivetrain
Built with a Cummins 2010 EPA Engine that produces 600 hp, the Coach 1460 gets about 7.5 mpg. A 20kw nose-mounted generator allows appliances to run when on the road.

“These numbers are good for our industry,” Dwyer said. “The VIP Coach 1460 is built with very high quality materials, so although expensive, it could last the buyer about 40-50 years.”

The model also features: EasiSteer, a new steering gear system; StabilRide’s active suspension system; front and rear axle turn capabilities; SmartWave tire monitoring system; and a new digital dashboard. The body of the vehicle has polished stainless steel accents. “We make hundreds of changes to our vehicles every year, and with Karl’s ownership, we brought our products to the top of the luxury market,” Dwyer said.

Offices On Wheels

Newell Coach Corp. often builds mobile offices for corporations. Typically they are geared toward a specific company and customized.

Featured above is the front salon area of the Newell Coach 1460, which can function as a social, working or dining space.
Featured above is the front salon area of the Newell Coach 1460, which can function as a social, working or dining space.

“For Fabick CAT, a large Caterpillar engine distributor, we built their new regional sales office on wheels,” Dwyer said. “The company put their sales team on it, along with a driver. It was so the staff could be more productive while traveling from one place to the next.”
Employees can board the motor office from their headquarters and drive straight to the place they need to be. The bus then eliminates unnecessary downtime. Companies find their employees more productive this way than on an airplane or while driving themselves, Dwyer said.

Newell can equip its buses with sufficient Wi-Fi and laptop stations to simulate a real office environment. “We can also install bathrooms and couches, everything you could possibly need,” Dwyer said.


Fast Facts 

Name: Newell Coach Corp. I Founded: 1967 I Location: Miami, Okla. I Owners: Karl and Alice Blade I Product lines: Custom luxury motor homes, VIP transit buses I Annual revenues: $50 million I Employees: 180 I Key clients: small business owners, various corporations, luxury transport customers (celebrities, race car drivers, etc.), luxury motor home enthusiasts I Website: www.newellcoach.com I Contact: 1-888-363-9355; sales@newellcoach.com; patd@newellcoch.com

Related Topics: buses, charter and tour, coach-builder profiles, luxury tours, motorcoaches, new vehicles, tourism

Comments ( 2 )
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  •  | about 3 years ago

    muestrario de fotos y equipamiento para motorhome

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