Vehicles

BMW 750Li Sedan Shines The Way

Martin Romjue
Posted on August 10, 2012

In the post-Town Car era, limousine operators have plenty of choices for a successor vehicle. As of this year, there are more chauffeured vehicles to choose from on the market than at any other time in the history of the limousine industry.
 
Manufacturers are selling diverse vehicles at all price ranges with all sorts of technology and mechanical upgrades that boost performance and save a bit on fuel.

But where do you go if you want the same attributes and amenities that the longtime and officially retired Lincoln Town Car Executive L offered? The new industry reality is that if you want a traditional, roomy V-8 sedan with all the trappings, you will have to pay much more for it in the new chauffeured vehicle market.

With enhanced V-6 engines now considered the new V-8s, you have to go with a premium sedan for a genuine V-8, along the likes of a BMW, Mercedes-Benz, Audi or even a Jaguar. With BMW pricing incentives, the costs of the 2012 and 2013 750Li models will fall into the mid-to-upper $70,000s. The BMW 750Li provides most of the attributes of the Town Car Executive L, with the BMW engineering and performance, but costs about twice as much.

For operators with a strong premium sedan client base, the BMW 750Li is a fleet shoe-in. Just take it and drive. For operators with clients who want the Town Car experience and price, well, you’ll have to do some strenuous arithmetic to make it happen at competitive price levels (See accompanying chart).

One operator told me the BMW 750Li was the most comfortable rear seat of any vehicle he sampled during the 2012 International LCT Show in Las Vegas: “It meets all of the requirements of a chauffeured customer of the Town Car and what people expect. It’s big, comfortable, and has a boardroom feel.”

So let’s pretend we live in a perfect chauffeured world, where the BMW 750Li can work as a primary fleet vehicle; a world in which all clients are upper level executives or CEOs, clients routinely ask for and can afford a BMW, and the economy is back to Reagan/Clinton proportions with 4-5% average annual GDP growth and 4-5% unemployment. Driving the BMW 750Li makes you fancifully dream of how good things can be.

The luxury sedan engages and pleases on many chauffeured fronts:

The luggage for two passengers fits into the trunk of the BMW 750 Li, but it helps to know how to creatively cram.
The luggage for two passengers fits into the trunk of the BMW 750 Li, but it helps to know how to creatively cram.

Rear compartment: The Li (long body) 7 series is about six inches longer than comparable BMW 7-series vehicles, with all of the extra length devoted to the rear passenger compartment. The rear door is also six inches longer for easier access. That means 44 inches of rear seat legroom, while dual triangle-block footrests, window sun shades, a wide rear armrest, cup holders, rear climate and entertainment controls complete the chauffeured experience. LCT measured the maximum right rear seat legroom from the bottom edge of the seat to the edge of the right front seat pitched all the way forward at: 25 in.

Trunk: LCT measured the rear trunk at 33 in. at its widest; 43 in. at its longest; and 20 in. at its tallest. Luggage space is moderate compared to the Town Car. Two complete luggage sets plus carry-ons are a squeeze, but posssible.

Ride: The V-8 engine — with normal, comfort and two sport modes of operation — results in a powerful, quiet engine allowing hushed, smooth accelerations.

Safety: Back-up cameras and collision/sideswipe sensors warn chauffeurs about scraping everything from a garbage can, to other vehicles, posts, high curbs and even trees and shrubs. In my test drive, the sensor beeper warning got hysterical about weeds and ferns brushing the side.

The heavily leathered rear seat salon is ideal for two tall clients. The 750 Li has a wheelbase with an extra six inches compared to other 7-series models. That creates two feet of right-rear seat legroom plus adjustable, block-style foot rest for maximum comfort.
The heavily leathered rear seat salon is ideal for two tall clients. The 750 Li has a wheelbase with an extra six inches compared to other 7-series models. That creates two feet of right-rear seat legroom plus adjustable, block-style foot rest for maximum comfort.

Solid moves: Swerves and cloverleaf exiting are not much of an issue, as this grounded but nimble sedan combines the right balance of wheel size, tire width, traction control, weight, suspension, and gravity centering.

Understatement: The BMW 750Li, regardless of color, does not automatically communicate “limo,” but still boldly states its upscale, unpretentious luxury brand. That allows for a premium luxury experience with enough traffic anonymity for the discriminating CEO or VIP who wants to travel securely in style, unnoticed.

The BMW 750Li may be out of rate reach for mid-level chauffeured transportation service, but it sets the highest standard for a chauffeured sedan. As is often the case in the luxury retail and service sectors, you get what you pay for: Price matches value. And high luxury standards and values will always be needed for limousine vehicles, whether they are achieved in dreams — or in reality.

The sleek, sporty BMW 750 Li offers Town Car-style comfort with high-tech performance.
The sleek, sporty BMW 750 Li offers Town Car-style comfort with high-tech performance.

Facts & Stats: BMW 750Li

Engine: 4.4-liter, 32-valve, 400-hp V-8 engine with TwinPower Turbo technology, High Precision Direct Injection, 4 overhead camshafts, and Double-VANOS steplessly variable valve timing.

Transmission: 6-speed automatic transmission with automatic and manual shift modes, and fully synchronized electronic gear changes in both.

Handling: Anti-lock Braking System (ABS) with Dynamic Stability Control (DSC), including Brake Fade Compensation, Start-off Assistant, Brake Drying, and Brake Stand-by features, with Dynamic Traction Control (DTC), and Dynamic Brake Control.
 
Safety: Comfort Access keyless entry with multi-function remote control; illuminated exterior door handles and ground illumination; rear-view camera; central locking system with anti-theft feature and selective unlocking, programmable via vehicle and key memory.

Trunk: Automatic trunk lid opening and closing; power trunk lid with push-button close.

Seats: 20-way power front multi-contour seats including 4-way lumbar support, articulated upper backrest, adjustable backrest width, adjustable thigh support, passenger’s-seat memory, active head restraints with adjustable side support.

Client/interior amenities:

  • Rear center armrest with storage compartment
  • Power windows with key-off operation, “one-touch” open/close and anti-trapping feature
  • Power soft-close automatic doors
  • Dual cupholders front and rear

Climate control: 4-zone automatic climate control with draft-free vents featuring automatic front climate control with full separate left/right controls, solar sensor, automatic recirculation, heat at rest feature, left/right temperature-controlled rear outlets, auto ventilation.

Technology: Premium high-fidelity 16-speaker sound system with Digital Sound Processing (DSP), 2 subwoofers under the front seats and digital 9-channel amplifier with 600 watts of power; auxiliary input located inside center console; entertainment server: 12 GB hard drive with USB port for media transfer; HD radio receives free, digital AM/FM broadcasts in clear, static-free quality sound; “multicast” FM stations; and innovative data services iPod and USB adapter.

Performance:

  • Unladen weight: 4,641 pounds
  • Top speed: 130 mph
  • Acceleration (0-60 mph): 5.2 seconds
  • Nominal output @ rpm: 400 hp @ 5500-6400
  • Fuel mileage: 14 mpg city/ 22 mpg hwy
  • Fuel tank capacity: 21.7 gal., premium

Key vehicle dimensions:

  • Length: 205.3 in.
  • Height: 58.3 in.
  • Width: 74.9 in.
  • Wheelbase: 126.4 in.
  • Trunk capacity: 14 cu.ft.
  • Rear-seat headroom: 38.9 in.
  • Rear-seat width at shoulder height: 57.6 in.
  • Rear-seat legroom: 44.3 in.

Pricing:
2012 BMW 750Li
(w/options suitable for chauffeured transportation)

  • MSRP: $91,695
  • Invoice: $85,060
  • Limo incentive off invoice: $11,000
  • Operator base price: $74,060

2013 BMW 750Li
(w/options suitable for chauffeured transportation)

  • MSRP: $96,495
  • Invoice: $89,440
  • Limo incentive off invoice: $11,000
  • Operator price: $78,440

Warranty/Maintenance
4-year/50,000 miles includes free maintenance for all factory-recommended maintenance and specific items requiring replacement due to normal wear and tear for the first four years or 50,000 mi., whichever comes first. BMW also offers a maintenance program upgrade for $2,495 covering the vehicle up to 6 years/100,000 miles, whichever comes first.

FMI: For More Info:

CREVIER MOTORS, INC.
1500 Auto Mall Drive
Santa Ana, CA, 92705-4737
Phone: (714) 835-3171
Fax: (714) 836-7051
Website: www.CrevierBMW.com
Contact: Rob Hughes
Phone: (714) 835-3171
Email [email protected]

Related Topics: BMW, BMW 7 series, new vehicles, premium luxury sedans, product reviews, Vehicle Reviews

Martin Romjue Editor
Comments ( 1 )
  • Andrew

     | about 6 years ago

    The 7 series is a nice car. It is close to the S-class or A8L as a limo, while being a bit cheaper. If it were me, though, I would go after the 740Li as it's a bit cheaper on the initial purchase and better on fuel economy. And the turbocharged I6 would give more power than a chauffeur should use in even spirited driving. The rest of the car has little or no change and a client would be hard pressed to know the difference.

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