Technology

Why Does Uber Succeed With Disruption?

Tim Crowley
Posted on November 4, 2015
Daniel O’Brien, head writer and creative director of video for Cracked.com.

Daniel O’Brien, head writer and creative director of video for Cracked.com.

Daniel O’Brien, head writer and creative director of video for Cracked.com.
Daniel O’Brien, head writer and creative director of video for Cracked.com.

To help explain how Uber grew so fast, while illuminating concerns about its company ethics, Cracked.com produced a thorough video called “Why Uber Is Terrible” that explains why Uber has succeeded while being so disruptive.

It outlines how the technology grew among younger riders, and that its model of supplying jobs while delivering low-cost transportation, almost makes it seem too good to be true. And that’s where the video explains why it is too good to be true: While the new technology has disrupted the taxi and chauffeured transportation industries, Uber avoids many regulations that apply to those industries.

The video details how the industries must adhere to specific license, insurance, and background check regulations put in place for safety, and that Uber has yet to be held to the same standard.

The reporter for Cracked.com, Daniel O’Brien, explains specific Uber instances where attempts to screen drivers have come up short, and lists the many reports of inappropriate behavior from drivers, which have endangered the safety of passengers and/or compromised their privacy.

The video concludes that we are at a point in history similar to when businesses started to employ child labor to increase profits. It took educated consumers to demand child labor laws and make society change for the better. O’Brien says society must stay vigilant to point out inconsistencies in service, security and regulations, and make sure that as the on-demand economy expands, quality and safety will not be sacrificed.

Related Topics: mobile applications, regulations, state regulations, staying competitive, TNCs, Uber, video

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