Operations

California Limo Operator Takes A Shine To Clients

Michael Campos
Posted on January 5, 2012
Edgar Zacarias uses a 12-pax Sprinter Van to serve his group clients.

Edgar Zacarias uses a 12-pax Sprinter Van to serve his group clients.

The 14-pax Lincoln Navigator stretch is popular for weddings, proms, wine tours, and other special events.
The 14-pax Lincoln Navigator stretch is popular for weddings, proms, wine tours, and other special events.
Edgar Zacarias uses a 12-pax Sprinter Van to serve his group clients.
Edgar Zacarias uses a 12-pax Sprinter Van to serve his group clients.

UNIQUE APPROACHES TO CUSTOMER SERVICE: Zacarias and his chauffeurs bring a camera on each trip to take a group picture, which is later turned into a digital Thank You card, burned onto a CD, and mailed to clients. “We want to make their experience memorable, and we do little things for our clients like rolling out a red carpet or matching the colors of vehicle accessories with the party or wedding colors,” he says. “You have to pay attention to the little details because that’s what can really surprise and please clients.”
 
ADVICE TO OPERATORS: “You need to have a passion for the industry and can’t just be in it for the money. You have to be understanding, willing to go above and beyond, and take a personal approach with clients. It has to be customer service all the way, otherwise don’t get into the business. In the end, we’re pushing for something bigger, something stronger, and the foundation has got to be strong. If you don’t love it from the beginning, you never will.”
 
FUTURE PLANS: Expanding his fleet and revamping his marketing campaign.


Fast Facts about Shining Star Limousine

Location: Santa Maria, Calif.
Owner: Edgar Zacarias
Founded: 2010
Main service region: Santa Barbara and San Luis Obispo counties
Types of vehicles: 14-passenger Lincoln navigator stretch; Mercedes-Benz Sprinter 12-passenger
Fleet size: 2
Employees: 1-3
Annual revenues: $75,000
Website: www.shiningstarlimousine.net
Information: (805) 264-5015

Related Topics: custom stretches, Greater California Livery Association, Mercedes-Benz, New Operator, small-fleet operators, Sprinter, SUV limousines

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