Operations

Can't Miss Tips For Growing Retail Business

Michael Campos
Posted on July 1, 2011

LAS VEGAS — Matt Silver of Ultimate Class Limousine and Transport in Hicksville, N.Y., emphasized during his Show seminar that you must charge a set price for each package so clients know what to expect. Making it convenient gives them more incentive to choose you.

Ultimate Class Limousine’s Matt Silver offered operators up to 32 ideas to enhance their retail business.
Ultimate Class Limousine’s Matt Silver offered operators up to 32 ideas to enhance their retail business.

The success of these ideas depends on your attitude and ability to establish and maintain relationships with people from the other venues involved.

Lovers Package
• Romantic getaway tailored specifically for a couple’s interests.
• Establish relationships with upscale restaurant and florist.
• Restaurant may give you discounted deal for bringing them customers so you can offer a set price that includes ride, champagne/wine in the car, and dinner.


Stork Service
• Bring newborns home in style.
• Establish relationship with OB/GYNs.
• Reduces stress of new moms coming home after birth.
• Offer congratulatory flowers, champagne.


Prison/Jail Release
• Establish relationship with sheriff’s office or corrections officer.
• There are some wealthy inmates in prison.


LGBT Interest
• Establish relationships with Lesbian, Gay, Bisexual, Transgender (LGBT) activist groups; attend shows and meetings.
• High disposable income.
• Willing to pay more for luxury.
Shopping Sprees
• Reduced hourly rate for package deal.
• Stress-free and convenient.
• Offer on weekdays.
• Market to book clubs, bridge clubs, and any type of women’s group.


Designer Handbags/ Shoe Shopping
• Arrange with designer showrooms and elegant upscale boutiques.
• Great on weekdays.
• While husbands are in town for business, take their wives on this shopping trip.


Pub Crawls
• Eliminates danger of drinking and driving.
• Market to both young and older groups.
• Make special arrangements with bars ahead of time so clients only have to pay for the set package price.


Restaurant Crawls
• Establish relationships with four to six restaurants so you can offer a variety.
• Arrange for select dishes and appetizers to be served.
• Mutual relationship: bring large groups of customers and in exchange try to get discounts and incentives, i.e. 50% off next visit, buy one get one, complimentary drinks and dessert

Graveyard Tours
• Look for celebrity graves.
• Make it entertaining by giving the chauffeur a script, maybe eerie music and lighting.


Halloween Decoration Tour
• Short season (Sept.-Oct.)
• Check with local museums to see if they decorate.
• Find neighborhoods/communities that are big on Halloween decorations.

Holiday Lights Tour
• Neighborhoods known for their Christmas lights and decorations.
• After tour, take clients to plaza Christmas tree.
• Include dinner and cocktails.


Doctor’s Visits
• From check-ups to surgeries.
• Reduces stress, makes it
convenient.
• Market to affluent zip codes.


Homes of the Famous and Infamous
• Get brochures and maps from a coach company and offer a smaller scale tour.



Private Golf Club Outing
• Negotiate a deal with the president of a members-only golf course to allow non-member groups.
• Clients would love the opportunity to play at an exclusive golf course.
• Works best with SUVs and vans.


Back to the Good Old Days
• Perfect gift for the relative that you never know what to give on that special occasion.
• Take the client’s family to where the client grew up, went to school, hung out; eat at the “old” restaurant where they ate and enjoy wonderful memories.


Day of Beauty
• Spa, manicure/pedicure, facial.
• Lunch.
• Negotiate with Spa to give clients a special parting gift.


On-location Vehicle for TV and Commercial Shoots
• Add mirrors to your limo/party bus interior to transform it into a mobile dressing room for movie crews


Famous Movie & Television Filming Locations
• Hire a multi-lingual tour guide to make it available in different languages.
• Locations where they have filmed TV shows and movies, i.e. the restaurant/café from Seinfeld.


Turkey Drive for the Homeless
• Volunteer your vehicle to
organizations that help the less fortunate.
• Great press and exposure.


Live Theatre with Dinner
• Establish a relationship with marketing representatives at local theaters.
• Include drinks on the way to the theater.

Be as creative as possible and think outside the box. Try anything because you never know what can turn into a cash cow. If a package doesn’t become popular, you always can stop offering it. For more ideas,check out 32 Creative Ways To Spice Up Your Limo Options.

Related Topics: building your clientele, business growth, expanding your business, innovative marketing, marketing/promotions, New Operator

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