Vehicles

Ford/Lincoln Boosts Fleet Models, Limo Industry Support

Martin Romjue
Posted on May 14, 2015
The Ford/Lincoln Limousine & Livery Vehicles team at the Show: Craig Hall, fleet marketing manager for Commercial Vehicle Sales & Marketing; Ford/Lincoln marketer Kim Johnston; marketer Andrew Shoushanian of Versacom Inc., QVM program coordinator Jeffrey Metz, and Chris Keady, modified vehicle manager of fleet service operations.
The Ford/Lincoln Limousine & Livery Vehicles team at the Show: Craig Hall, fleet marketing manager for Commercial Vehicle Sales & Marketing; Ford/Lincoln marketer Kim Johnston; marketer Andrew Shoushanian of Versacom Inc., QVM program coordinator Jeffrey Metz, and Chris Keady, modified vehicle manager of fleet service operations.

The Ford/Lincoln Limousine & Livery Vehicles team at the Show: Craig Hall, fleet marketing manager for Commercial Vehicle Sales & Marketing; Ford/Lincoln marketer Kim Johnston; marketer Andrew Shoushanian of Versacom Inc., QVM program coordinator Jeffrey Metz, and Chris Keady, modified vehicle manager of fleet service operations.

The Ford/Lincoln Limousine & Livery Vehicles team at the Show: Craig Hall, fleet marketing manager for Commercial Vehicle Sales & Marketing; Ford/Lincoln marketer Kim Johnston; marketer Andrew Shoushanian of Versacom Inc., QVM program coordinator Jeffrey Metz, and Chris Keady, modified vehicle manager of fleet service operations.
The Ford/Lincoln Limousine & Livery Vehicles team at the Show: Craig Hall, fleet marketing manager for Commercial Vehicle Sales & Marketing; Ford/Lincoln marketer Kim Johnston; marketer Andrew Shoushanian of Versacom Inc., QVM program coordinator Jeffrey Metz, and Chris Keady, modified vehicle manager of fleet service operations.
The Ford Transit G2 Limo, designed by Battisti Customs Inc., features many high-end onboard amenities that create a luxury experience for retail runs as well as corporate outings. George Jacobs, owner of Chicago-based Windy City Limousine, bought this Ford Transit luxury van modified by Battisti Customs Inc.
The Ford Transit G2 Limo, designed by Battisti Customs Inc., features many high-end onboard amenities that create a luxury experience for retail runs as well as corporate outings. George Jacobs, owner of Chicago-based Windy City Limousine, bought this Ford Transit luxury van modified by Battisti Customs Inc.

Ford Lincoln’s Craig Hall (center) presented a check for $39,000 for the Harold Berkman Memorial Fund to (L to R): NLA President Gary Buffo, NLA Charity Fundraising Co-Chairs Robert Alexander and Ron Stein, and committee member Perry Barin of Music Express.
Ford Lincoln’s Craig Hall (center) presented a check for $39,000 for the Harold Berkman Memorial Fund to (L to R): NLA President Gary Buffo, NLA Charity Fundraising Co-Chairs Robert Alexander and Ron Stein, and committee member Perry Barin of Music Express.

Strong Industry Support
While Ford/Lincoln historically has undergirded the limousine industry with its decades of robust vehicle offerings, the company also gives back generously to industry causes. This year, it broke all of its own records with twin donations of $39,000 each to the National Limousine Association and to the NLA’s philanthropic arm, the Harold Berkman Memorial Fund.

Craig Hall, the fleet marketing manager for the Ford/Lincoln commercial vehicles sales division, presented two giant checks at official ceremonies during the NLA general meeting on March 16 and the LCT Awards Celebration & Emerald Ball on March 17.

The donations resulted from a Fall 2014 program that Ford Motor Company implemented for the NLA and its members that kicked off at LCT-NLA Show East and ran until early December. For each new Lincoln purchased by an NLA member, Ford Motor contributed $250 to the NLA general operating fund and $250 to the Harold Berkman Memorial Fund. For each new Lincoln purchased by a non NLA member, Ford Motor would pay the first year’s dues if the operator elected to join the NLA.

“Ford Motor believes it’s very important to support the NLA and other local industry trade associations,” Hall said. “We also believe that the Harold Berkman charity fund sponsored by the NLA is probably the most underappreciated NLA initiative. Supporting this charity fund will help causes such as cancer cures, prevent domestic violence and also work in tandem with the NLA’s Ride Responsibly safety campaign to increase our industry’s positive perception.”

A few weeks after the presentations, NLA President Gary Buffo told LCT that the donations will go a long way to helping the NLA during a challenging time in taking on transportation network companies (TNCs) and their safety threats.

“The NLA has only two vendor board seats, which we agreed years ago to be held exclusively by OEMs,” Buffo said. “The reasoning behind this was simple. They are a huge asset to the success of our industry, with their forward thinking and future changes, as they provide us with a very important game changing asset within our industry. Craig has enhanced this relationship by financially supporting the NLA and the Harold Berkman Fund. Craig has gone over the top, knowing the NLA is the unified and the most powerful voice in the chauffeured ground transportation industry globally.”

Related Topics: Craig Hall, custom coachbuilders, Ford, Ford Transit Van, George Jacobs, Harold Berkman Memorial Fund, ILCT 2015, ILCT exhibitors and space, Lincoln, Lincoln Limousine & Livery Vehicles, new vehicles, OEMs, vehicle purchasing, vehicle sales

Martin Romjue Editor
Comments ( 0 )
More Stories