Operations

Brides Ready To Bring A Lot Of Baggage

Tom Halligan
Posted on April 20, 2015
24% of U.S. weddings involve non-local destinations. 7% of operator revenue comes from weddings.
24% of U.S. weddings involve non-local destinations. 7% of operator revenue comes from weddings.

24% of U.S. weddings involve non-local destinations. 7% of operator revenue comes from weddings.

24% of U.S. weddings involve non-local destinations. 7% of operator revenue comes from weddings.
24% of U.S. weddings involve non-local destinations. 7% of operator revenue comes from weddings.
Cliff Wright, President of Royal Coach and Limousine, Orlando, Fla., has seen an uptick in Orlando area wedding business. He has a diverse fleet, including the traditional white stretches, to handle destination weddings.
Cliff Wright, President of Royal Coach and Limousine, Orlando, Fla., has seen an uptick in Orlando area wedding business. He has a diverse fleet, including the traditional white stretches, to handle destination weddings.
Same-sex weddings are the fastest growing segment of the U.S. wedding industry, which saw 2.1 million weddings overall in 2014, with an average wedding cost of $25,200, producing a market value of $54.3 billion. Source: The Wedding Report
Same-sex weddings are the fastest growing segment of the U.S. wedding industry, which saw 2.1 million weddings overall in 2014, with an average wedding cost of $25,200, producing a market value of $54.3 billion. Source: The Wedding Report

Related LCT article: Doing A Destination Wedding With Family

SIDEBAR: Trending

Growing Budgets: Couples are spending more on their weddings (2013) than ever. Following the trend of growing budgets for the past two years, wedding budgets are at an all-time high with the average wedding cost hitting $29,858, the highest level ever. Fewer couples (20%) say the economy affected their wedding budget — a statistic that has continually decreased year over year, since reaching an all-time high of 34% in 2009. Wedding standards also continue to rise. In fact, about one in 8 couples (14%) spent more than $40,000 on their nuptials, and nearly one in four (24%) didn’t even have a budget.

Seasonal Shift: Summer is slowly making its way out of style as the wedding season. Summer is generally defined as wedding season. However, the trend toward beautiful summer weddings is shifting. In 2013, 35% of couples opted for sunshine-filled nuptials, down from 2009 when 41% of couples opted for the season. In recent years, fall has been making headway as the “new” wedding season, but the rise of fall weddings is pausing. In 2013, 32% of couples chose the season, down from its high of 36% in 2011. Spring is gaining traction with couples who aren’t afraid of April showers; 26% of brides chose pretty spring weddings, up from 22% in 2011. Winter is also coming from behind to give couples gorgeous snow-filled portraits; though still the minority, 7% of couples chose a winter wedding in 2013, up from 5% in 2012.

Personalization: Weddings are the ultimate form of self-expression. The trend in weddings for many years has been to create a personalized experience, where the couples’ personalities are evident in many areas of the wedding. This trend is gaining, with couples opting for unique details such as signature wedding cocktails, which 20% of couples chose, up from just 12% in 2008, and hosting interactive food stations (15% of weddings in 2013, up from 13% in 2010). Couples are also personalizing their ceremonies into unique, touching experiences with a family member or friend officiating —  just 57% of couples hired a professional ceremony officiant, down from 63% of couples who did so in 2009.

Source: TheKnot.com

Related Topics: bridal parties, Bridezilla, Cliff Wright, group transportation, group travel, special events, weddings

Comments ( 2 )
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  • Bimera Travel

     | about 2 years ago

    Thank you for sharing such a nice and helpful resource. Nice to read it. Keep sharing resource like this. <a href="http://www.bimeratravel.com/">Bimera Travel</a>

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