Guerrilla Marketing

LCT Staff
Posted on October 1, 2005

Guerrilla Marketing

Reviewed by Wayne Blanchard

Guerrilla Marketing by Jay Conrad Levinson is exactly what the name implies: hard-hitting tactics that target maximum results. Some of the tactics are well-known, mainstream-style marketing ideas. Others are non-traditional and somewhat unconventional. All of them are very effective.

This book has been revised three times since its original release in 1984. Each revision has reflected the changes in an ever-evolving marketplace. Even small business owners and recent start-ups can benefit from the strategies offered in the book.

Guerrilla Marketing is divided into three marketing categories. The first category discusses small marketing media, which includes telemarketing, letters, fliers, handouts and other similar items.

The second category illustrates larger-type marketing systems. From newspapers to magazines and radio to cable, the author lists a variety of tactics for each type of medium.

The last category concentrates on tradeshow marketing.

After learning about all of the available marketing tools, the last section gives an overview of proper techniques in which to use your new marketing strategies.

Guerrilla Marketing is an effective business tool whether you are a small business owner or the CEO of a national corporation. It is one of my all-time favorites, and I highly recommend it.

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