Operations

Everyone Can Be A Game-Changer At LCT-NLA Show East

Tom Halligan
Posted on October 3, 2014

The limousine industry will gather Oct. 19-21 in Atlantic City, N.J., for the second annual LCT-NLA Show East at Caesars and the Atlantic City Convention Center. The shore weather in October can be inviting and invigorating, with cooler, sunny days. It’s the ideal backdrop for industry colleagues and friends to gather for planned show events and seminars, exhibitor displays and exciting after-hours nightlife and parties.

  • Sunday Night - Opening Reception at One Atlantic at the Pier featuring cocktails, delicious appetizers and cool entertainment. Great views of the beach, boardwalk and city skyline through floor-to-ceiling windows. (Sponsored by Cadillac Professional Vehicles). PLUS, the party continues into the late evening at many Hospitality Suite Row Parties.
  • Monday Night - Enjoy great food, entertainment and pay tribute to your peers at our second annual People’s Choice Awards gala. A great opportunity to network with colleagues. (Sponsored by Ford Motor Company). And then head on over to Caesar’s renowned Party at Dusk Nightclub for an evening of great music with a top DJ working a state-of-the-art sound and visual system—guaranteed to get you rockin’. (Sponsored by the Exhibitors).

 Totally interactive exhibit show floor at Atlantic City Convention Center

  • Center Bar & Lounge - Expanded area with plush couches, charging stations, hammocks, games and more. Plus full bar during hall hours with a featured hosted happy hour for the last hour each day. (Sponsored by Grech Motors)
  • Water Bar - More comfy seating, coffee-house style water bar featuring enhanced refreshing flavored H2O drinks. (Sponsored by Allied Specialty Vehicles)

 Form new relationships or chat someone up at one of these networking events:

  • Daily Coffee Receptions at Caesars Atlantic City
  • Hosted Lunch in the Exhibit Hall (Lunch Monday sponsored by Allied Specialty Vehicles).

Of course, the overriding mission of the three-day event is its focus on business — your business. From checking out the latest new vehicles and innovative products and services from suppliers on the show floor to attending the numerous business-building focused sessions, the goal of the show is to arm you with a load of products and information that will help you manage your operation better and increase your bottom line — a winning daily double for everyone.

Excellent Education

Again this year, LCT’s partner, the National Limousine Association, has crafted a roster of sessions that are guaranteed to equip you with knowledge that you can apply immediately to improve your operations. Because the NLA is composed of top-notch operators, they know the real-world pain-points, concerns, and issues operators face every day. Most importantly, they have the experience and knowledge to offer solutions. The NLA Show Committee taps into these experts and puts together a conference second to none — something for every size operation and fleet.

This year’s topics include sessions to help attendees improve every aspect of managing their operations, and strategies to expand and grow every size business.

Session topics cover how to maximize profits, retain and attract chauffeurs, sales tips and strategies, leasing versus financing, and other bottom-line oriented sessions. Others will focus on customer service, sales, marketing and corporate branding. Speakers will address the latest industry technologies, such as mobile apps, and TNC-related regulatory issues.

Innovative Forums

One of the most pressing issues operators face today is how technology is changing the limousine industry, and how executives and managers can capitalize on it to improve their operations. This year, LCT-NLA Show East is debuting the all-new Innovations Theater in the exhibit hall. Attendees will review product demos and updates, take part in focus groups, and have the opportunity to discuss and network with vendors and colleagues about the latest technologies.

One must-attend session is “Harnessing the Success of the Uber Business Model,” which will provide cutting-edge solutions based on the success of the app-based Uber business model. Learn innovative ways to integrate this technology into your company while addressing new consumer expectations due to the proliferation of TNC apps. The session also will provide valuable insights into what operators should consider when contracting with a mobile app vendor.

The expert panel includes David Broyles of Bobit Business Media, also LCT’s web producer; Eric Devlin of Premier Transportation in Dallas, and Jeff Greene of Greene Classic Limousines Worldwide Transportation in Atlanta. Of course, using technology is also about improving the mainstay of your business: Customer service. In the session, “The Wizards of Customer Service,” presenters Laura Canady of CLT Express in Charlotte, N.C., and Jeff Rose of Attitude New York, will share their expertise on how to establish a culture of stellar customer service. If customers aren’t satisfied, they won’t return. Even worse, they could post a negative review that may turn away new customers and/or have them flock to your competition.

John Rodgers
John Rodgers

Other session that will enhance your bottom line include:

• “Non-Traditional Selling: How to Make Every Person in Your Organization a Salesperson.” John Rodgers of Dale Carnegie Training has received accolades every time he has spoken to an LCT audience, so he will once again teach the owner-operator-salesperson how to obtain optimal returns. Included will be segments on how to make every employee in your company a selling machine.

• “Fleet Leasing vs. Financing: The Right Choice for You”: Discover what your business needs to know when buying vehicles. What can benefit your specific company the best to make an informed decision? This session will help you examine your capital and cash flow, and determine your financial forecast.

• “A Whole New Rulebook: Regulatory Framework for Buses,” reviews the latest regulatory and legislative challenges for operators of charter buses: What specific rules are most troublesome for limousine operators venturing into this fleet niche? How should operators keep up with all the details while trying to run a business — hire a compliance officer, contract with a consultant? What regulations and changes are regional associations focusing on?

Something For Everyone

In addition to a thorough lineup of business and technology sessions, this year will feature a special eventl,  “Women Owners' Strategy Panel,” will be held Sunday, Oct. 19 from 10:45 a.m. to 12:00 p.m. Open to all attendees, a free brunch is included for the first 100 attendees who RSVP.

An expert panel of six highly regarded women limousine company owners and leaders in the industry will take center stage to share their knowledge, expertise, and advice..

The veteran panel is guaranteed to provide attendees valuable insight on the effects of TNCs and pressing industry issues and concerns, and attendees are encouraged to participate in the discussion.

Recently, panel member Cheryl Berkman, CEO of Los Angeles-based Music Express, was a hit when she tackled the TNC issue at the recent Greater California Livery Association (GOLA) expo. Berkman will lead the discussion with panelists:

 “My focus will be to share my business experience with women, but also address industry issues as Uber, which from my experience is the biggest threat to our industry I have seen in more than 40 years in business, said Berkman, the sponsor of the panel.

 LCT also is bringing back the “First Timers’ Orientation” to get newcomers off to a great start and make the most of their experience at the event.

Reinforcing the Show’s emphasis on business trends and techniques, who better to provide the “big picture” than anchor and journalist Stuart Varney of FOX Business Network He will deliver the Keynote Address, “Plain Talk on the Economy.” Attendees will learn the inside “scoop” on the state of the domestic and global economy from Varney who will provide you with valuable insight and analysis of the state of domestic and international business.

Attendees can look forward to exciting new exhibit hall features such as a live vehicle auction and consignment area in the exhibit hall, a detailing/chauffeur clinic, and test drives of the 2015 Cadillac Escalade. 

LCT-NLA Show East, to be held Oct. 19-21 at the Atlantic City Convention Center and Caesars Atlantic City, will offer more than 40 highly relevant educational sessions. The full schedule of sessions — developed by the National Limousine Association's Show Committee — focus on helping operators improve their businesses and bottom lines.

Full details on the education and scheduled events can be found here.

Related Topics: Atlantic city, atlantic city convention center, Caesars, industry events, LCT-NLA Show East, limo tradeshows, National Limousine Association, People's Choice Awards

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