A gala reception and unveiling of the 2017 Lincoln Continental at the renowned Shea’s Performing Arts Center kicks-off a special two-day event hosted by Towne Automotive Group & Towne Livery Aug. 12-13.
BUFFALO, N.Y. — Towne Automotive Group & Towne Livery are hosting a unique and fun-filled two-day event Aug. 12-13 for operators to be among the first in the nation to drive the all-new 2017 Lincoln Continental at a cocktail party at Shea's Performing Arts Center.
In addition, attendees are invited to attend a Saturday evening baseball game at Coca-Cola Field between the Buffalo Bisons and Pawtucket Red Sox — with a special appearance by Larry Thomas, the infamous “Soup Nazi — No Soup For You!", from the Seinfeld TV show.
"We came up with idea in December and figured it would be a tremendous opportunity to launch Lincoln's flagship vehicle to our retail and livery customers," said David Bastian, commercial sales manager for Towne Automotive Group, who is organizing the event. "We felt this new vehicle deserved a proper launch because of the history of the name of the vehicle."
Since the Lincoln-Continental debuted to the limousine industry at the International LCT Show in Las Vegas on Feb. 29, excitement has been "building from the beginning," Bastian observed. Attendees, however, were not able to drive or sit in the production prototype at the Show.
"The industry is definitely excited about the vehicle," Bastian said. "This will be the first chance to drive it. Operators will have another vehicle to consider if they're thinking about adding a sedan. Based on the reaction we get, the loyalty to the old Lincoln Town Car is still there. I don't think the brand loyalty ever went away."
The test-drive event also will raise money for a local charity to be announced soon.
Check out the video of the upcoming event and links to the agenda and registration information.
Special room rates are available at the Buffalo Marriott HARBOR CENTER for $189 per night. Book your group room rate for Towne Auto Room Block.
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