What makes a car luxurious? Building a prestigious brand requires more than an awesome marketing team or a celebrity endorsement.
From Porsche to Mercedes-Benz, Lincoln to Lexus, car makers have spent decades defining an elevated brand perception, and maintaining their high value cannot be left to loyalty and conservative thinking.
The entrance of technology, expectations of luxury, and disruptive competitors are just some of the variables that constantly change market needs, and luxury car makers are then left with the difficult task of building next generation models that exceed, well, everything.
Huffington Post article here