Operators Can Still Get NLA/Lincoln Vehicle Purchase Incentive

Posted on March 7, 2014 by Tom Halligan - Also by this author - About the author

Lincoln Limousine & Livery Vehicles took center stage on the floor of the 2014 International LCT Show with its joint vehicle purchasing promotion with the NLA. Operators can still take advantage of the offer until March 31.
Lincoln Limousine & Livery Vehicles took center stage on the floor of the 2014 International LCT Show with its joint vehicle purchasing promotion with the NLA. Operators can still take advantage of the offer until March 31.

MARLTON, N.J. — Operators still have until March 31 to take advantage of the exclusive incentive offer by the National Limousine Association and Lincoln Motor Company that supports two industry causes.

For each eligible Lincoln purchased — MKT Town Car 500A package; MKS 500A package; and Lincoln Navigator L 100A package — Lincoln will support the NLA by offering operators a $1,000 dealer incentive, plus a $500 shared contribution with $250 going to the NLA and a $250 donation going to the Harold Berkman Memorial Fund.

In addition, Lincoln has sweetened the incentive and will contribute $500 toward the first year NLA annual membership dues for any non-NLA member. 

A major supporter of the NLA (with a seat on the Board of Directors) and NLA conferences and events, Lincoln Limousine & Livery Vehicles is brining to together the benefits of NLA membership and support of its mission to elevate and champion the industry.

“The Ford/Lincoln Motor Company team continues to demonstrate its commitment to our industry and to the NLA,” said NLA Executive Director, Philip Jagiela. “This exclusive program demonstrates the value and strength of the relationship. We had the great pleasure of working on an industry first last year at the LCT/NLA East Show with the company’s generous support of the NLA philanthropic arm, the Harold Berkman Memorial Fund. During our live auction, we were able to provide a net income to the fund in excess of $20,000. This program once again indicates the value of our relationship with Ford/Lincoln.”

The incentive program ends March 31, so there still is time to take advantage of this special program and add your choice of new luxury Lincolns to your fleet.

“Our association has unprecedented value to our member companies and the Ford/Lincoln incentive   program is proof of that value,” added NLA President, Gary Buffo.  “We work very hard throughout the year to create these value-added incentives for our members and Ford/Lincoln really did it right …Now is the time to purchase the Ford/Lincoln product.”

"The partnership that Lincoln, its dealers, and the NLA have formed with this incentive program provides a win-win-win situation for all. This is a great program, commented,” Dave Bastian, commercial sales manager, Towne Automotive Group.

Added Bill Cunningham, vice president and general manager Acton Fleet Sales: “I'd like to say that Acton/SoCal Penske had our best International LCT Show how in six years and we believe Lincoln contributed to our success by  greatly supporting our efforts with additional end-user rebates that allowed us to offer the best pricing in years to our clients.”

“Not only will purchasing a Lincoln livery vehicle enhance your fleet, but, you will also be doing so much good thru Lincoln's contribution to the NLA and the Harold Berkman Fund. Everyone benefits,” said Barry Trabb, president, Complete Fleet & Limousine Sales.

Commented Alan Frisch, president, Highland Park (Ill.) Ford Lincoln, Inc.: "Congratulations to the NLA and Lincoln/Ford Motor Company. We are in a special part of the automobile industry, and I am proud to be a participant of the special programs Lincoln is running in cooperation with the NLA to sell more cars and benefit a great charity. It doesn't get any better."

 For details on the incentive program, click here

-- Tom Halligan, LCT East Coast Editor

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