Acton/SoCal Penske Primed For Big Vehicle Moves

Posted on December 20, 2013

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Philip Hartz and Bill Cunningham of Acton Fleet Sales/SoCal Penske are positioning their chauffeured vehicle sales network to provide a complete menu of sedans, extended sedans, and luxury vehicles coast to coast. Photo by Tim Crowley/LCT
Philip Hartz and Bill Cunningham of Acton Fleet Sales/SoCal Penske are positioning their chauffeured vehicle sales network to provide a complete menu of sedans, extended sedans, and luxury vehicles coast to coast. Photo by Tim Crowley/LCT

CERRITOS, Calif. — If you build it and sell it all, then there will be no place else your customers will want to go.

That would sum up the vision that Acton Fleet Sales and SoCal Penske have been pursuing since forming their coast-to-coast partnership in September 2012. The livery dealer, who leverages the dealership networks of the SoCal Penske, Sentry Lincoln and Acton Chrysler groups, has become the leading seller of chauffeured vehicles — Lincoln, Cadillac and Chrysler — to the chauffeured transportation industry. The client list now numbers more than 2,000 operators who have bought one or more limousine or livery vehicles from Acton/SoCal Penske.

The two leaders of the partnership, Bill Cunningham, vice president and general manager of Acton Fleet Sales, and Philip Hartz, the CEO and managing partner of SoCal Penske, have been traversing the U.S. during the last 18 months building up their professional transportation client powerhouse. Penske Cadillac is already the largest seller of Cadillac commercial vehicle chassis’s in the U.S. Operators can buy the Cadillac XTS, Cadillac XTS-L, Lincoln MKT Town Car, and Lincoln MKS and the Chrysler 300 on AFS/SCP lots with complete maintenance, service and warranty plans. Livery SUVs, including the Cadillac Escalade and Lincoln Navigator, are also available.

The arrangement so far has worked very well bringing sales to both coasts and points in between, with speedier deliveries, wider selection, and reliable maintenance and service all under one company roof, Hartz said.

With that foundation in place, Cunningham and Hartz plan some major vehicle announcements leading up to the International LCT Show in Las Vegas Feb. 16-18. One of them will be the debut of a new six-inch stretch version of the Chrysler 300. The other to-be-announced project is not ready yet for public disclosure, but will eventually position Acton/SoCal Penkse to be able to sell enough diverse vehicles for an entire chauffeured fleet, from sedans to vans to mini-buses.

Those moves capitalize on the company’s success with the Cadillac XTS-L livery sedan, made by Specialty Vehicles Group in Amelia, Ohio which debuted at the 2013 ILCT Show in February and has taken hold in fleets nationwide. The 7-inch stretch sedan — built out at the B-pillar with OEM rear doors — has been refined and calibrated according to CMC specs to achieve the seamless construction quality and mechanical precision of Cadillac XTS livery sedans. About 50 of the L versions have been sold so far, with Los Angeles-based Music Express as the biggest customer, running 18 of them.

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