Vehicles

Audi Plans to Upgrade A8 Sedan to Rival Mercedes S-Class

Posted on August 2, 2013

INGOLSTADT, Germany — Audi AG said Friday that it is upgrading its Audi A8 sedan later this year to better compete against the new generation Mercedez-Benz S-Class. The main improvement listed is to equip the luxury vehicles with new LED headlights, and with new features to be revealed later as Audi tries to set a new record in sales this year.

Audi is seeking to boost sales in the lucrative executive-sedan segment, where it trails competitors. Audi’s investments will be higher in the second half of the year than in the first six months. The company plans boost expenditures even further over the next two years, Strotbek said at a press briefing in Munich.

The carmaker also plans to outfit A3 models with high-speed wireless technology to enhance appeal.

The carmaker, which has a goal of surpassing BMW in sales by the end of the decade, plans to sell more than 1.5 million autos for the first time in 2013, two years earlier than its initial target.

Daimler AG (DAI)’s Mercedes-Benz is expanding as well, adding entry-level models like the CLA compact four-door coupe, which will challenge the A3 sedan. The brand’s sales surged 20 percent in July on new compact models and a refreshed version of the E-Class mid-sized sedan. Mercedes is targeting 1.4 million deliveries this year.

Bloomberg News article here

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