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Howard Gogel (L) of My Limousine in East Hanover, N.J. took delivery of his first 2013 Lincoln MKS livery sedan from Barry Trabb (R), President of Complete Fleet and Limousine Sales, a division of Maplecrest Ford Lincoln in Union, N.J., on Tuesday, March 26, 2013. Gogel says the MKS has gorgeous sedan styling, desirable rear seat amenities and comforts, and plenty of trunk space. He plans to integrate 50 of the luxury sedans into his fleet over the next year.
EAST HANOVER, N.J. — The first line of Lincoln MKS livery sedans are landing on dealership lots and moving into limousine fleets this week, as the latest entrant on the active chauffeured vehicle market offers operators another solid sedan option.
The 2013 Lincoln MKS is being sold in three successive livery-related packages — 100A, 101A, and 102A — with each package available in either FWD or AWD models. The prices range from $37,000 to $44,000, depending on the package, drivetrain, options and negotiated deals between operators and sellers. Lincoln Limousine & Livery Vehicles displayed the MKS livery sedan for the first time at the International LCT Show last month after announcing the vehicle in January.
At this price range, Lincoln has positioned the MKS livery sedan to be highly competitive with those chauffeured vehicles being offered in the low $30,000s as well as those in the low- to mid-$40,000s, injecting another viable, value-driven option into the most diverse and vibrant chauffeured vehicle market in industry history.
Lincoln MKS Livery Sedan on Facebook
At Complete Fleet and Limousine Sales in Union, N.J., a division of Maplecrest Ford Lincoln, President Barry Trabb delivered his first MKS livery sedan to his first customer, Howard Gogel of My Limousine in East Hanover, N.J., on Tuesday. Gogel is getting 10 MKS sedans this week, another 10 within six weeks, and eventually plans to have 50 in his fleet by next year.
“The price point is unbelievable,” said Trabb, who quoted $38,995 for a 100A-package, AWD MKS livery sedan. “The car is well appointed. It has more equipment than the previous Town Car L, but not as much as the Lincoln MKT Town Car.”
In working with limousine operators, Trabb has observed that the MKS and the crossover-styled MKT are moving in complementary directions, as operators are finding client preferences for both models.
“The MKT is still strong and people are still ordering it,” Trabb said. “A lot of companies don’t have issues with the MKT and the practicalities of it. It’s not so much that this car [MKS] is taking over, it’s just another option that many loyal Lincoln operators are looking for.”
Gogel, who has run a limousine company since 1983, said he plans to keep his 20 MKT Town Cars and “run them into the ground” as he phases in his MKS sedans.
“Because most of our clients are expensing trips back to corporations, they will accept an MKS, an MKT, a 300 or an Avalon,” he said. “As long as the car is on time, clean, and the experience is professional. 90% of our clients are corporate. In other markets, where it’s more 50/50 or 60/40, and people are paying for rides themselves, you will see more personal preferences.”