Vehicles

National Dealership Adds Brands To Satisfy Diverse Demand

Posted on September 5, 2012

Towne Livery sales manager David Bastian is gearing up to sell a variety of chauffeured vehicles, including (L to R) the BMW 535i GT, Lincoln MKT Town Car, Chrysler 300 Limited, and Hyundai Equus.
Towne Livery sales manager David Bastian is gearing up to sell a variety of chauffeured vehicles, including (L to R) the BMW 535i GT, Lincoln MKT Town Car, Chrysler 300 Limited, and Hyundai Equus.

ORCHARD PARK, N.Y. — After selling its last Lincoln Town Car Executive L sedan in August, industry vehicle dealer Towne Livery pivots to a new paradigm in livery vehicle sales.

Gone are the days of being just a Lincoln Town Car dealer; Towne now has the distinction of being the only national one-stop sales shop for the greatest variety of chauffeured transportation vehicles: Lincoln MKT Town Car, Chrysler 300 Limited, Hyundai Equus, Hyundai Genesis, BMW 535i GT, and BMW 750Li.

All of these vehicles were on display for the first time Feb. 13-15 at the 2012 International LCT Show in Las Vegas.

Towne Livery is part of the Towne Auto Group that has expanded its vehicle franchises in recent years. The Towne Auto Group is a franchised Ford, Lincoln, Chrysler, BMW and Hyundai dealer.

“What I like about where we are at now is I have the opportunity to offer four franchises for the same company,” said David Bastian, commercial sales manager of Towne Livery. “All have livery programs. All four manufacturers have created programs to support the industry.”

Towne Auto Group of Orchard Park, N.Y., which opened this new Ford/Lincoln showroom last year, has built on its Lincoln Town Car sales legacy to add franchises offering a wider variety of chauffeured livery vehicles.
Towne Auto Group of Orchard Park, N.Y., which opened this new Ford/Lincoln showroom last year, has built on its Lincoln Town Car sales legacy to add franchises offering a wider variety of chauffeured livery vehicles.

Towne Livery’s new sales set-up reflects a chauffeured vehicle market that is transforming in the wake of the departed Town Car and Cadillac DTS sedans. This year, the chauffeured transportation industry is seeing more competition and choices than ever before in available vehicles, enabling operators to customize fleet make-ups to suit evermore specific and eclectic client vehicle preferences.

Limousine vehicle fleets taking shape in coming years very likely will include a wider variety of vehicle brands, with more and more operators abandoning the rigid 1-2-3-ranked Lincoln, Cadillac, Mercedes-Benz market-share hierarchy of past decades. In fact, trying to pinpoint a frontrunner chauffeured vehicle has become increasingly impossible as operators voice a wider array of preferences and opinions on available vehicles amid shifting and slitting brand loyalties.

“We are not a broker of a marketing company,” Bastian added. “All of these manufacturers are being considered by the industry as replacements to some of their older Town Cars. Fortunately we are a dealer for all of them, and the only dealer group to offer all of these products to the livery industry nationwide.”

As of today, Towne has Lincoln MKT Town Cars, both all-wheel and front-wheel drive versions, in stock with 2013 Chrysler 300 Limited sedans set to arrive before the end of September. Order banks are open for the BMW and Hyundai vehicles. “We truly are in a position in which we can provide one-stop shopping to operators that may be considering one or more of these products,” Bastian said.

Related LCT article: Towne Livery Builds On Lincoln Legacy For New MKT Era

— Martin Romjue, LCT editor

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