Vehicles

California Limo Operator Converting To Majority Mercedes-Benz Fleet

Posted on June 13, 2012

Northern California operator Goldie Bhullar is running his first Mercedes-Benz Sprinter Van, bought from Krystal Enterprises on June 8, and an E-350 sedan which has gotten rave reviews from clients.
Northern California operator Goldie Bhullar is running his first Mercedes-Benz Sprinter Van, bought from Krystal Enterprises on June 8, and an E-350 sedan which has gotten rave reviews from clients.

CASTRO VALLEY, Calif. — Angel Worldwide Transportation picked up its first Mercedes-Benz Sprinter van from Krystal Enterprises last week as the company embarks on a fleet conversion to mostly Mercedes-Benz BlueTec vehicles.

Vice President Tony Bhullar picked up the 2013 Mercedes-Benz Sprinter 170-in. at Krystal headquarters in Brea, Calif., on Friday, June 8. Angel Worldwide, a 27-vehicle operation based in the San Francisco Bay Area, plans to buy more if all goes well with this one, said Angel Worldwide President Goldie Bhullar.

The Sprinters are part of a larger strategy to eventually replace the company’s Ford vans and Lincoln Town Car sedans with a mix of diesel-fueled Mercedes E- and S-Class sedans and the converted Sprinter vans, Bhullar told LCT.

It is just one more example of the many unique fleet configurations taking shape throughout the chauffeured transportation industry in a vehicle era defined by more model choices than ever, following the retirements of the Lincoln Town Car Executive L and the Cadillac DTS sedans.

LCT ANGEL WORLDWIDE MERCEDES-BENZ VEHICLE PHOTO GALLERY HERE.

A Mercedes-Benz fleet will allow Angel Worldwide to run premium luxury brand vehicles that get better fuel economy and reduce carbon emissions, thanks to the signature BlueTec clean emissions technology from Mercedes-Benz. The company already has been running its first Mercedes-Benz E-350 sedan.

“We are replacing the Town Cars with E-Class sedans,” Bhullar said. “We bought one to try it out and we just love the vehicle. Clients love it and it’s just a fun car. We’ll get two more in the next few months. I’m not a big fan of the [Lincoln] MKT.”

The E-350, with an estimated price of $49,000, proves comfortable for two corporate clients with luggage, offering enough leg and trunk room, and gets about 35 mpg, he said. Angel Worldwide also plans to add a few of the larger S350 BlueTec diesel models for its premium sedan service by the end of the year.

With the combination of good fuel economy, low emissions, and the sophisticated Mercedes-Benz luxury brand cachet, Angel Worldwide is positioning its “green-friendly” fleet for a chauffeured market that includes a wealthy, environmentally conscious clientele that spans the prosperous suburban enclaves of the East Bay to Silicon Valley to San Francisco and further north into Northern California’s wine regions.

In fact, the Krystal Sprinter luxury van, equipped with a mini-bar and 10 captain’s chairs, already has gotten a booking for a wine country run, Bhullar said.

“We just booked an eight-hour wine tour just because of having the bar in there,” Bhullar said. “I really like the concept. We have a good relationship with Krystal. We have two Tuscany luxury vans with the same concept, but having a bar gives it a dual purpose. A six-foot guy can stand comfortably in a Krystal. It’s the perfect fit for what we are looking for in a luxury van.”

Bhullar said he made his Mercedes-Benz purchasing decisions after sampling both the Krystal Sprinter and the S350 sedan at the 2012 International LCT Show in Las Vegas in February.

“Based on the performance of vehicle over next few months, if we get a good response on the Sprinter, we will replace our Ford vans with regular Sprinters for sure,” said Bhullar, adding that he likes the European limo style. “I don’t know why people don’t go more to Mercedes-Benz. These cars are awesome.”

Mercedes-Benz Sprinter Van specs here.

— Martin Romjue, LCT editor

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