BMW 7 Series
SAN DIEGO, Calif. — BusinessReviewUsa.com reports that BMW has topped the third annual Global RepTrak 100, a global reputation study of more than 100,000 consumers to determine how stakeholders perceive companies and how those perceptions influence purchases. The list was composed by Reputation Institute, a reputation-consultancy firm.
BMW, Sony and the Walt Disney Company took the top three spots. The top 10 is as follows:
3. Walt Disney Company
10. LEGO Group
The study also revealed that a company’s reputation is directly connected to a consumer’s drive to recommend it to others.
Read the full report from BusinessReviewUsa.com by clicking here.
— Michael Campos, LCT associate editor