Vehicles

BMW Tops Global Brand Reputation List

Posted on June 8, 2012

BMW 7 Series
BMW 7 Series

SAN DIEGO, Calif. — BusinessReviewUsa.com reports that BMW has topped the third annual Global RepTrak 100, a global reputation study of more than 100,000 consumers to determine how stakeholders perceive companies and how those perceptions influence purchases. The list was composed by Reputation Institute, a reputation-consultancy firm.

BMW, Sony and the Walt Disney Company took the top three spots. The top 10 is as follows:

1.    BMW
2.    Sony
3.    Walt Disney Company
4.    Daimler
5.    Apple
6.    Google
7.    Microsoft
8.    Volkswagen
9.    Canon
10.   LEGO Group

The study also revealed that a company’s reputation is directly connected to a consumer’s drive to recommend it to others.

Read the full report from BusinessReviewUsa.com by clicking here.

Michael Campos, LCT associate editor

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