DETROIT — Limousine operators, hotel/resorts and funeral directors now qualify for a $3,000 LVY fleet incentive on the new 2013 Cadillac XTS (W20) Livery Sedan, Cadillac said Monday.

“The additional customer incentive of $3,000 off of the already attractive MSRP price of $47,495 (includes destination) is evident of Cadillac’s commitment to the professional vehicle industry,” said Ray Bush, Cadillac Professional Vehicle Program Manager.

With the rebate, the XTS sedan will be priced at $44,495, falling just slightly ahead of the initial $43,200 price of the competing 2013 Lincoln MKT Town Car. The pricing levels are far more competitive than for the previous generation of the two top-selling limousine vehicles that were discontinued last year: The 2011 Lincoln Town Car Executive L, priced at about $41,000, and the Cadillac DTS which ranged around $50,000.

The XTS Livery Sedan will make its West Coast debut Tuesday evening, May 8 in Los Angeles at a meeting of the Greater California Livery Association. LCT article on Cadillac XTS at GCLA here.

Order banks are open for the XTS (W20) Livery Sedan model and production starts next month. The XTS Livery Sedan is well equipped with some unique features designed for the livery market. Included in the long list of standard features are: HID headlamps, 19-in. aluminum wheels, Magnetic Ride Control, rear air springs, rear vision camera, illuminating door handles, compact spare, transmission oil cooler, premium microfiber headliner, rear center console and the Professional Vehicle Protection Plan (PVPP) extended warranty (3-years/150,000-miles, whichever comes first).

Three options are available on the XTS Livery Sedan:

Navigation System: $795 MSRP

Luxury Level One Package and Uplevel Interior Trim: $2,045 MSRP

• Memory driver’s seat
• Heated/Cooled front seats
• Front seats with thigh adjusters
• Ambient lighting package
• Uplevel wood trim
• Premium audio system with surround sound

Rear Seat Comfort Package: $450 MSRP

• Heated seats
• Side window and backlight sun shades
• Tri-zone HVAC controls
• Power inverter

Cadillac has recently been named the Most Desired Brand by Buyology Inc, and ranked among the top three in overall dependability — ahead of Mercedes, Lincoln, Hyundai, Audi and BMW in J.D. Power and Associates “2012 U.S. Vehicle Dependability Study.”

Also worth noting, the Cadillac Escalade ranked number one as the highest-performing vehicle in its segment for the second consecutive year by J.D. Power’s “2011 Initial Quality Study.”

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology.

Information: Cadillac.com

Related LCT articles:

PROFILE: 2013 Cadillac XTS Livery Sedan

Cadillac Named 2012 Customer Service Champion

Cadillac Ranked As Most Desired Auto Brand Among Men

J.D. Power Names Cadillac Most Improved Auto Brand

Cadillac XTS Sedan Fits Four Golf Club Bags

Sources: Cadillac Professional Vehicles; LCT