Flyte Tyme Worldwide Transportation, based in Mahwah, N.J., has been adding 60 new Chrysler 300 Limited sedans to its fleet during the past month. The new sedans will serve the Philadelphia market for airport, corporate and business travel clients.
MAHWAH, N.J. — In the biggest indication yet that operators are embracing the Chrysler 300 Limited sedan, Flyte Tyme Worldwide Transportation will finish placing 60 of the sedans into its Philadelphia fleet by the end of this month.
The bulk purchase of the Chrysler 300 — a sudden newcomer this year to the livery vehicle market — is the largest to date by a major chauffeured transportation company. Flyte Tyme successfully tested 40 Chrysler 300 sedans extensively in the Philadelphia chauffeured market in 2009, yielding an informed decision to buy the luxury sedan this year, said Tim Rose, CEO of Flyte Tyme Worldwide Transportation and the president of Limousine Associations of New Jersey.
“It’s greener, safer, less expensive, and our clients are looking for a sedan, not a spaceship,” Rose told LCT. “We did the pilot. The results speak for themselves.” Flyte Tyme ran the test 300s up to 200,000 miles with few maintenance problems.
Flyte Tyme bought the 60 Chrysler 300 Limited sedans through Merchants Leasing of Hooksett, NH. Terms of the deal were not disclosed, but the approximate cost of a Chrysler 300 Limited is $30,495, making it about $13,000 cheaper than a 2013 Lincoln MKT Town Car and $17,000 cheaper than the 2013 Cadillac XTS livery sedan. Rose cited the cost of the 300 and its estimated 31 mpg highway fuel economy as primary reasons for buying them.
Flyte Tyme recently surveyed 6,500 clients who overwhelmingly cited a clean, on-time vehicle with a chauffeur who knows where he is going. “They didn’t care what the car is,” Rose said. Only a handful of clients requested an SUV instead of accepting the 300, he added.
In addition to the 300, Rose wants to test the BMW 535i GT, also a newcomer to the chauffeured transportation market, and the 2013 Lincoln MKT Town Car which he has “not ruled out.” Flyte Tyme last year bought 70 of the 2011 Lincoln Town Car Executive L sedans, which Ford stopped manufacturing last year. The Town Cars should sustain the Flyte Tyme sedan fleet for a few years, allowing Rose time to evaluate multiple alternatives before choosing a primary successor vehicle. Flyte Tyme runs a fleet of about 230 luxury vehicles, serving primarily the tri-state region surrounding New York City, the state of New Jersey, and the Philadelphia metro area.
Another nationally known operator, Dawson Rutter of Boston-based Commonwealth Worldwide Chauffeured Transportation, bought two Chrysler 300 Limited sedans this month for a serious test run in his fleet as a possible successor to the company’s Town Car fleet.
LCT artilce on Commwealth Chrysler 300 purchase and state of industry vehicle market here.
“There’ still a lot of uncertainty,” Rose said of the future chauffeured vehicle market. “But one thing is for certain: The 300 is less expensive and just as good.”
— Martin Romjue, LCT editor