Vehicles

Ford Offers Incentive to Move Remaining Town Car Executive L Sedans

Posted on April 4, 2012

Towne Livery adds an electrical outlet to the rear seat armrest of its remaining 2011 Lincoln Town Car Executive L sedans.
Towne Livery adds an electrical outlet to the rear seat armrest of its remaining 2011 Lincoln Town Car Executive L sedans.

ORCHARD PARK, N.Y. — Operators can get a $5,000 per vehicle incentive to snap up the last remaining 2011 Lincoln Town Car Executive L sedans now moving off of dealership lots. The incentive, which is an additional $1,200 over the previous incentive, is available at all authorized Lincoln limousine/livery vehicle dealers.

The incentive amounts to $6,844 per vehicle in New York because New York prohibits giving away extended warranties for free, said David Bastian, commercial vehicle sales manager of Towne Livery near Buffalo, N.Y. The higher amount compensates buyers for the purchase of a warranty plan.

Bastian has about 60 Town Car sedans left in his inventory. As an added bonus, Towne Livery is installing AC plugs into the center rear armrests for $350 so clients can use electronic equipment such as phones and laptops. Such electrical access is standard on the successor to the Executive L, the 2013 Lincoln MKT Town Car. The first MKT Town Cars already have been delivered to dealership and picked up by the first limousine operators to purchase them.

The AC plug is configured so it does not drain battery power when the engine is off, Bastian said. The plug takes about three hours to install by the Towne Livery accessory department at Towne Automotive Group.

Bastian credits the idea for the AC plug to Tony Simon, operations manager of Reston Limousine in the Washington, D.C. area. Simon had requested it for Reston’s newest Town Cars, and when other Towne clients saw it, they asked for them as well, Bastian said.

— Martin Romjue, LCT editor

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