Vehicles

Special Edition Rolls-Royce Phantom Sells Out In Two Months

Posted on February 6, 2012

Year of the Dragon Rolls-Royce Phantom
Year of the Dragon Rolls-Royce Phantom

NEW YORK — Bloomberg News has reported that BMW's ultra-luxury brand Rolls-Royce sold out of its commemorative Year of the Dragon Phantom. The $1.2 million special edition Phantom, which the London-based automaker introduced to lure more buyers in China, included a gold hand-painted dragon on the side of each wheelbase, a dragon embroidered on headrests, and hand-stitched cushions for rear passengers.Rolls-Royce began taking orders for the vehicle in August and sold out within two months, said Hal Serudin, a Singapore-based company spokesman.

"Chinese customers want highly bespoke cars with features such as drink cabinets and embroidery," Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes said.

Rolls-Royce currently has 14 dealerships in Greater China, which includes mainland China, Hong Kong and Taiwan, and plans to add fewer than 10 dealers to the region. "I'm optimistic that we will see growth in the Greater Chinese market," Mueller-Oetvoes said. “It might not be as explosive as it was a couple of years before, but I’m very confident.”

A Boston Consulting Group survey from last year found that the millionaire households in China jumped 31% in 2010 to 1.11 million, ranking it third behind the U.S. and Japan. China overtook the U.S. to become Rolls-Royce's biggest market for the first time in 2011, three years ahead of a target the company set last February.

Source: Bloomberg News

 

View comments or post a comment on this story. (0 Comments)

More News

2017 Escalade Still Ballin’ As A Visual Pleaser

Vehicle Review: If you’re the driver or front seat passenger, chances are you won’t want to relinquish your seat any time soon.

Genesis Scores High On Technology

Vehicle Review: The vehicle knocks it out the park with tech and it’s one of the most appealing aspects of this upstart luxury offering.

2017 S90 Sedan Is Big Upgrade For Volvo

Vehicle Review: This will be a must-have for luxury sedan buyers who value safety and comfort above power and overall ride quality.

Grech Minibus Will Sweep Tourists Off Their Feet

Vehicle Pick of the Week: Perfect for group shuttles, this brand new vehicle will pay for itself in no time.

Cadillac Creeps Up On Tesla With Plush Plug-In

The new CT6 hybrid pairs a little electricity with a lot of swank.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - May 2017 $12.95 Post International LCT Show Issue COVER STORY: * Best Operators of 2017: Their Winning Secrets Revealed * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close