Special Edition Rolls-Royce Phantom Sells Out In Two Months

Posted on February 6, 2012

Year of the Dragon Rolls-Royce Phantom
Year of the Dragon Rolls-Royce Phantom

NEW YORK — Bloomberg News has reported that BMW's ultra-luxury brand Rolls-Royce sold out of its commemorative Year of the Dragon Phantom. The $1.2 million special edition Phantom, which the London-based automaker introduced to lure more buyers in China, included a gold hand-painted dragon on the side of each wheelbase, a dragon embroidered on headrests, and hand-stitched cushions for rear passengers.Rolls-Royce began taking orders for the vehicle in August and sold out within two months, said Hal Serudin, a Singapore-based company spokesman.

"Chinese customers want highly bespoke cars with features such as drink cabinets and embroidery," Rolls-Royce Motor Cars CEO Torsten Mueller-Oetvoes said.

Rolls-Royce currently has 14 dealerships in Greater China, which includes mainland China, Hong Kong and Taiwan, and plans to add fewer than 10 dealers to the region. "I'm optimistic that we will see growth in the Greater Chinese market," Mueller-Oetvoes said. “It might not be as explosive as it was a couple of years before, but I’m very confident.”

A Boston Consulting Group survey from last year found that the millionaire households in China jumped 31% in 2010 to 1.11 million, ranking it third behind the U.S. and Japan. China overtook the U.S. to become Rolls-Royce's biggest market for the first time in 2011, three years ahead of a target the company set last February.

Source: Bloomberg News


View comments or post a comment on this story. (0 Comments)

More News

Ford Van Shuttle Takes Care Of Business

Pick Of The Week: This Turtle Top executive chauffeured vehicle is ready to transport your clients safely and comfortably.

BMW’s 7 Series Features Plush, High-Tech Cabin

The vehicle provides a highly desirable environment for sophisticated drivers and passengers.

Cadillac CT6: Impressive Technology, Smooth Ride

The premium luxury AWD version of the vehicle brings some tech and driving experience to the table.

Palace of Versailles Inspired Rolls-Royce Going To Auction

The creator modeled the rear seats after a sedan chair that once belonged to Marie Antoinette.

Lincoln Continental Is Hypnotically Gorgeous

Vehicle Review: The new brand philosophy is built around "quiet luxury" — the idea is to express a premium attitude without shouting.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

See More

See More

See More

LCT Store

LCT Magazine - October 2016 $12.95 COVER STORY: * Leverage Tech To Levitate Your Operations * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close