Vehicles

Cadillac CEO Says Driverless Cars Must Keep Joy Of Driving

Posted on October 21, 2015

“Autonomous driving and driving passion must co-exist,” de Nysschen tells attendees of the 10th annual J.D Power Automotive Marketing Roundtable here. “We’re after balance.”
“Autonomous driving and driving passion must co-exist,” de Nysschen tells attendees of the 10th annual J.D Power Automotive Marketing Roundtable here. “We’re after balance.”

Driving is exhilarating, and tomorrow’s autonomous cars should not strip that sensation from driving enthusiasts who relish the act, says Johan de Nysschen, head of General Motors’ Cadillac luxury brand.

He describes as a “nightmare” the idea of “taking the fun out of driving by letting a robot transport us.”

Read the full story at wardsauto.com.

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