GOODWOOD, England — Rolls-Royce said recently that more than half of clients who purchased a Rolls-Royce Ghost in 2011 turned to bespoke personalization, a fancy British way of saying “customized.” In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011. The custom service include anything from the application of unique paint colors, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets.
The trend in customized Ghost models follows an increase in sales of customized Phantom models last year. Rolls-Royce reports that more than 80% of Phantom models passed through the hands of the team’s designers and craftspeople for personalization before being delivered to a client.
“It is always our goal to exceed our clients' highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”
In August 2011, Rolls-Royce announced an expansion of its bespoke operation to meet growing demand. The company also is about to extend its manufacturing facility, partly due to the increase in demand for bespoke cars. Look for the Rolls-Royce Ghost Extended Wheelbase ultra-luxury sedan’s debut at the 2012 International LCT Show in Las Vegas on Feb. 13-15
Source: Rolls-Royce Motor Cars