Vehicles

Rolls-Royce Clients Prefer Personalized Ghosts

Posted on January 30, 2012

GOODWOOD, England — Rolls-Royce said recently that more than half of clients who purchased a Rolls-Royce Ghost in 2011 turned to bespoke personalization, a fancy British way of saying “customized.” In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011. The custom service include anything from the application of unique paint colors, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets.

The trend in customized Ghost models follows an increase in sales of customized Phantom models last year. Rolls-Royce reports that more than 80% of Phantom models passed through the hands of the team’s designers and craftspeople for personalization before being delivered to a client.

“It is always our goal to exceed our clients' highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”

In August 2011, Rolls-Royce announced an expansion of its bespoke operation to meet growing demand. The company also is about to extend its manufacturing facility, partly due to the increase in demand for bespoke cars. Look for the Rolls-Royce Ghost Extended Wheelbase ultra-luxury sedan’s debut at the 2012 International LCT Show in Las Vegas on Feb. 13-15.

Source: Rolls-Royce Motor Cars

View comments or post a comment on this story. (0 Comments)

More News

Cadillac XTS Enhances Tech Prowess With 4G Hotspot

The largest Cadillac sedan offers more interior space than mid-size luxury cars and is comparable to full-size sedans.

Escalade, Suburban, XTS Sales Up As GM Cuts Car Production

Chevrolet Suburban, up 142.2%; Cadillac Escalade, up 136.4%; Escalade ESV, up 188.7%; Cadillac XTS up 14.2%, slightly outpacing the market.

Cadillac Unveils Peak At CT6 In Oscars Commercial

The long-awaited first-look at the luxury sedan was shown quickly in the “Dare Greatly” commercial during the award show.

Mercedes-Benz Pullman Starts at $566,000

The vehicle promises to be the next car of choice for corporate magnates and heads of state.

Mobility Ventures To Premiere MV-1 LX AT ILCT Show

Specializing in transportation solutions for passengers with disabilities, the MV-1 offers luxury accommodations along with access ramp.

See More News

Post a Comment

Submit

Comments (0)

Blogs

See More

See More

See More

See More

Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close