Vehicles

Cadillac Taps New Marketing Team

Posted on September 21, 2015

Cadillac’s new marketing team, along with a headquarters move to New York City, will help re-energize the brand going forward. [inset] From left to right, Pierre-Alexander Lebard, Amanda Knauer, Melody Lee, and Matt Russell.
Cadillac’s new marketing team, along with a headquarters move to New York City, will help re-energize the brand going forward. [inset] From left to right, Pierre-Alexander Lebard, Amanda Knauer, Melody Lee, and Matt Russell.

Matt Russell has owned several BMWs and has raced them for years. He fulfilled a childhood dream by working for the stalwart German automaker for more than a decade -- until June, when he left BMW to take a marketing post at Cadillac.

He's among about 60 newcomers to join Cadillac's global headquarters here recently; it relocates this week from temporary digs to a permanent home in a lower Manhattan office building overlooking the Hudson River.

Read the full story at www.autonews.com.

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