Lincoln has lost its way. The storied brand and iconic name has been trying to find a defined spot in the marketplace for the better part of a decade.
Livery cabs, rental fleets, and geriatrics have been their main business for many years. But with those markets declining because of aging products and customers, Lincoln has been searching for a way to differentiate itself amongst the crowd.
Article: Lincoln Has A Plan To Recapture The Luxury Sector