Cadillac Aims For Wider Luxury Market Share

Posted on December 7, 2011

The Cadillac XTS sedan livery version will debut at the 2012 International LCT Show in Las Vegas on Feb. 13, 2012.
The Cadillac XTS sedan livery version will debut at the 2012 International LCT Show in Las Vegas on Feb. 13, 2012.

Once known as the “standard of the world,” Cadillac has been anything but a benchmark for carmakers in recent years as imported brands such as Lexus, BMW and Mercedes-Benz have dominated the U.S. luxury market.

But now Cadillac is fighting back, betting that it can regain its once-lofty standing with the launch of a series of new products that includes the big XTS sedan that made its debut earlier this month at the annual Los Angeles Auto Show.



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