Vehicles

Porsche Plans Performance Driving Centers In U.S.

Posted on November 28, 2011

Rendering of overhead view of Porsche Experience Center in Carson, Calif.
Rendering of overhead view of Porsche Experience Center in Carson, Calif.

ATLANTA – Porsche Cars North America announced earlier this month at the Los Angeles Auto Show that it will build a Porsche Experience Center in Carson, Calif., in addition to the one being built as part of the company’s new U.S. headquarters in Atlanta, Ga.

The 51-acre Carson facility and road-handling course will be one of only five such sites in the world, including the original Porsche Experience Center at the Silverstone Circuit in Great Britain and Centers in Leipzig, Germany and Shanghai, China.

Driving enthusiasts can sign up for sessions with highly trained Porsche driving consultants, while new drivers can enroll in programs that teach technique for navigating today’s challenging roadways.

The Center will integrate off-road test tracks, boutiques for branded goods, and facilities for dining and meetings. The centerpiece of the complex will be a world-class track and handling course with areas whose special surfaces replicate rain, ice, and snow conditions. A special off-road area will combine 45-degree declines and ascents.

Rendering of Porsche Experience Center in Carson, Calif.
Rendering of Porsche Experience Center in Carson, Calif.

The Porsche Experience Center will also offer a Porsche Human Performance Center with a sports-science laboratory to maximize personal fitness, wellness and athletic performance.

Advertising Age magazine said this is one way Porsche’s marketers are matching up with BMW, a competitor whose U.S. factory in Spartanburg, S.C. sits near a BMW Performance Driving School. In another PR/marketing move, Porsche recently partnered with Delta Airlines to offer chauffeured service to Delta’s “High Value Customers.”

The West Coast Center will be built at the intersection of two major L.A. arteries, the 405 and 110 freeways, just minutes from Los Angeles International Airport. Once fully operational, the facility will employ approximately 70 full- and part-time staff members. Groundbreaking is scheduled for spring 2012.

The Los Angeles area is Porsche’s largest U.S. market, followed by New York, Miami/Fort Lauderdale, San Francisco and Chicago.

A long-wheelbase Porsche Panamera luxury sedan is also expected to arrive in early 2012.

SOURCES: Porsche Cars North America, Advertising Age, Los Angeles Times, New York Times

View comments or post a comment on this story. (0 Comments)

More News

Protest Mob Burns Limousine After Inauguration

The anti-Trump street melee resulted in a torched Lincoln MKT stretch parked along a D.C. street.

President Trump Will Temporarily Use Obama's Limo

His all-new Cadillac limousine won't debut for another few months.

9 Facts You Didn't Know About Driverless Cars

While there are certainly concerns around self-driving cars, there's virtually no stopping this technology now.

Women's March Takes More Buses Than Inauguration

Three times as many bus permits have been issued for the Jan. 21 protest than for the Jan. 20 swearing in of Donald Trump.

New S-Class: The Most Luxurious Self-Driving Car?

With such features as mood-inspiring scents and heart rate monitors, the German automaker's flagship model is turning heads.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close