Vehicles

Acton Lincoln-Mercury To Change Franchise and Products

Posted on November 22, 2011

ACTON, Mass. — After 28 years on Route 2A in Acton, the Lincoln brand is being replaced by the four Chrysler brands in December, Acton Lincoln announced recently.

Dealership owner Coleman Hoyt and his 45 long term employees have elected to represent the full line of products from Chrysler, Dodge, Jeep and Ram.
 
“This terrific new package of brands will provide our loyal customers with products across the entire marketplace…from luxury cars to sports cars, minivans to pickup trucks…and with Jeep we will have the best line-up of SUVs available from any car company,” said Brian Loiseau, Acton’s sales manager. “We are really excited to be able to carry a full line of cars and trucks again.”

Ford Motor Co. terminated the Mercury brand in 2010, seriously affecting Acton Lincoln Mercury’s ability to serve its customer base with a full range of products. Lincoln sales have continued to struggle as the economic recovery has lagged. Because of Acton Lincoln Mercury’s positive reputation in the industry for being able to sell at volume without compromising customer satisfaction, Chrysler approached owner Coleman Hoyt about taking on its portfolio of brands — Chrysler, Dodge, Jeep and Ram.

“I was reluctant to do it at first because I’m a loyal person, and many years ago Ford gave me my first opportunity to own my own business,” Hoyt said. “But it became clear lately that Lincoln needed to reduce the number of its outlets. The wide range of vehicle offerings available from the four Chrysler franchises gave us the best opportunity for both our customers and employees.”

Acton Lincoln Mercury remains the world’s largest outlet for professional Lincoln limousine and livery products, through its subsidiary Acton Fleet Sales. In a related action, Ford Motor Company has authorized Hoyt to continue to operate Acton Fleet Sales in another facility in Acton, to perpetuate their national commercial Lincoln business.

Just like Acton Lincoln Mercury, Acton Chrysler Dodge Jeep Ram, will service all brands, all makes and all models at the same location on Rte 2A /196 Great Road in Acton.

“This will ensure that our thousands of existing customers will continue to get the same excellent service from the very same people they have trusted for years…regardless of the brand of car they drive,” said Chris Couture, Acton’s service manager.

“During the developments that led to this change in affiliation, employee retention was a critical focus for me,” Hoyt said. “Many of our terrific people are just entering the time in their careers when their kids’ college tuitions start to become a major issue for them. My wife and I wanted very much to be able to create the opportunity for our employees to continue with their plans and dreams. These new brands have made that possible.”

For questions and information please contact Coleman Hoyt at [email protected], call 978-263-7300.

FREQUENTLY ASKED QUESTIONS

COLEMAN HOYT INTERVIEW NOTES

ACTON VIDEO SERIES

Source: Acton Lincoln

View comments or post a comment on this story. (0 Comments)

More News

Turtle Top Minibus Shuttle Retains Immaculate Status

Vehicle Pick of the Week: If you’re in the market for a used vehicle that’s been treated right, this Ford F-550 is a candidate.

Mercedes-Benz S-Class Thinks Smarter, Not Harder

Vehicle Review: The new version can self park, slow down automatically, and avoid crashes better than ever.

Cadillac CT6 Has Clever Surveillance Feature

Vehicle Review: Owners can use four of the vehicle's cameras as a built-in security system.

Chauffeurs Choice: Jaguar XJL Versus Audi A8L

Many find it difficult to decide between the two due to their cutting-edge styling and attractive chauffeur programs on offer.

1977 Town Car Was Largest Car On Domestic Market

The sales brochure sums it up: “Words can only suggest what the Lincoln Continental is. To really own this car, you have to drive it."

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - March 2017 $12.95 INT'L LCT SHOW ISSUE COVER STORY: * Innovate or Die: Show To Be a Business "Disrupter" * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close