Cadillac XTS Unveiling Packs A Powerful Preview Of Limo Sedan

Posted on November 17, 2011

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Dav El CEO Scott Solombrino, pictured here at the Los Angeles Auto Show on Nov. 16, 2011, plans to add the 2013 Cadillac XTS sedan to his nationwide fleet next Spring as its leading vehicle.
Dav El CEO Scott Solombrino, pictured here at the Los Angeles Auto Show  on Nov. 16, 2011, plans to add the 2013 Cadillac XTS sedan to his  nationwide fleet next Spring as its leading vehicle.

LOS ANGELES — Cadillac made a major move this week toward a younger, broader customer base with a radically redesigned sleek premium luxury sedan that sheds the boxy DTS baggage of yore and cuts a bold path in advanced onboard technology.

At a glitzy stage presentation during the Los Angeles Auto Show Media Days on Wednesday, top executives exposed and hyped the 2013 Cadillac XTS sedan set to start production by April 2012. The sleek, aerodynamic shape glides in stark contrast to the former Cadillac DTS sedan, a more formal, stodgy, “Grey-Pouponish” looking vehicle that became synonymous with senior citizens and was a consistent but distant No. 2 in the luxury chauffeured transportation sedan market behind the Lincoln Town Car Executive L.


UPDATE: Cadillac details XTS specs

Cadillac hopes the advent of the XTS will shake-up the traditional buying hierarchy of the chauffeured transportation industry which for the last two decades has mostly followed the predictable pecking order of Lincoln Town Car, Cadillac DTS, Mercedes-Benz, etc. A livery version of the XTS, now in the finishing stages of production, will debut on Feb. 13, 2012 at the International LCT Show in Las Vegas. The formal introduction of the XTS to the limousine industry is expected to drive an unusually high volume of traffic to LCT’s global annual trade show. Ford Fleet/Lincoln has come out with a cross-over styled 2013 Lincoln MKT Town Car which debuted at the ILCT Show in February 2011.

For the first time ever, operators worldwide will have a chance to make physical side-by-side comparisons of the two vehicles positioned to lead chauffeured luxury fleets into the long-term future.

“We got a lot of questions on the XTS at the last Show,” said Ray Bush, program manager for Cadillac Professional Vehicles, who was on hand for the press conference Wednesday morning. “We talked to people at the Show who were asking about it that we have never talked to before,” Bush told LCT in an interview after the XTS debut.

Cadillac is banking on a “wide open” market in the limousine industry, said Elliott Eichenholz, fleet account executive in the New England division of GM Fleet & Commercial Operations. “We have never seen as wide open a field with new players, with new opportunities, with new vehicles. This (XTS) is a true sedan that provides a real opportunity for Cadillac to reclaim its heritage within the industry.”

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