Vehicles

Rolls-Royce Ventures Into Unchartered Territory

Posted on November 14, 2011

LONDON – With sales increasing by 41 % in the first nine months of this year, Rolls-Royce has announced that it will expand into South America in early 2012. The ultra-luxury vehicles will be sold by dealerships operatored by the Via Italia group in Brazil and Williamson Balfour Motors in Chile.

Company CEO Torsten Müller-Ötvös said, “Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”

Müller-Ötvös is visiting the region to meet these future dealers as well as customers, prospects and members of the media.

"I think now is the right time to look for some strong partners [in South America] and that's what we're doing,” he said.
Müller-Ötvös said he sees about 100 dealerships as probably the right number to have globally. Rolls has already increased its number of dealerships from 70 two years ago – only six are in the UK. The carmaker is increasing the number of its dealerships in China from the current eight to 10 by the end of this year. Rolls also has sales offices in Singapore, Beijing, Dubai and the US.

Rolls-Royce competitor Bentley opened its first showroom in South America last year in São Paolo, selling its flagship Mulsanne and Continental models.

SOURCE: LUXUO Luxury Lifestyle Blog; BMW Blog;  The Sunday Telegraph (U.K.)

View comments or post a comment on this story. (0 Comments)

More News

Mercedes-Benz E-Class Gains New Smart Tech

The new version can process up to 450 voice commands while the system understands no fewer than 22 languages.

Luxury Carmakers Compete On Massage Points

Germans are pushing forward, with the latest 2019 Audi A8 doubling down on technology and luxury.

Continental, SUVs Lead Lincoln In Strong June Sales

The Lincoln-Continental easily doubled 2016 sales of the MKS sedan.

MCI To Open Sales, Service Center In San Francisco

The location will offer service, parts, and training facilities, along with new coaches and pre-owned coach inventory in Oct. 2017.

New Audi A8 Limo Offers Hands Free Driving

The longer wheelbase sedan is the first production car in the world to have been developed for highly automated driving, Audi says.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blog

See More

LCT Store

LCT Magazine - July 2017 $12.95 COVER STORY: * Why These Titans Work So Hard to Give it Away * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close