Vehicles

Rolls-Royce Ventures Into Unchartered Territory

Posted on November 14, 2011

LONDON – With sales increasing by 41 % in the first nine months of this year, Rolls-Royce has announced that it will expand into South America in early 2012. The ultra-luxury vehicles will be sold by dealerships operatored by the Via Italia group in Brazil and Williamson Balfour Motors in Chile.

Company CEO Torsten Müller-Ötvös said, “Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products. Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile.”

Müller-Ötvös is visiting the region to meet these future dealers as well as customers, prospects and members of the media.

"I think now is the right time to look for some strong partners [in South America] and that's what we're doing,” he said.
Müller-Ötvös said he sees about 100 dealerships as probably the right number to have globally. Rolls has already increased its number of dealerships from 70 two years ago – only six are in the UK. The carmaker is increasing the number of its dealerships in China from the current eight to 10 by the end of this year. Rolls also has sales offices in Singapore, Beijing, Dubai and the US.

Rolls-Royce competitor Bentley opened its first showroom in South America last year in São Paolo, selling its flagship Mulsanne and Continental models.

SOURCE: LUXUO Luxury Lifestyle Blog; BMW Blog;  The Sunday Telegraph (U.K.)

View comments or post a comment on this story. (0 Comments)

More News

Protest Mob Burns Limousine After Inauguration

The anti-Trump street melee resulted in a torched Lincoln MKT stretch parked along a D.C. street.

President Trump Will Temporarily Use Obama's Limo

His all-new Cadillac limousine won't debut for another few months.

9 Facts You Didn't Know About Driverless Cars

While there are certainly concerns around self-driving cars, there's virtually no stopping this technology now.

Women's March Takes More Buses Than Inauguration

Three times as many bus permits have been issued for the Jan. 21 protest than for the Jan. 20 swearing in of Donald Trump.

New S-Class: The Most Luxurious Self-Driving Car?

With such features as mood-inspiring scents and heart rate monitors, the German automaker's flagship model is turning heads.

See More News

Facebook Comments ()

Comments (0)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - January 2017 $12.95 THE MONEY ISSUE COVER STORY: * Dashboard Helps Steer Company Finances * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close