MKS Sedan Passes Big Fleet Test So Far

Posted on June 10, 2011

The Lincoln MKS is smaller than the Lincoln MKT and the outgoing Lincoln Town Car Executive L. Operators must be careful not to load it up with too many people or too much luggage.
The Lincoln MKS is smaller than the Lincoln MKT and the outgoing Lincoln Town Car Executive L. Operators must be careful not to load it up with too many people or too much luggage.

BOSTON — Dawson Rutter trusted his three decades of livery instincts and took a risk last fall when he added six smaller Lincoln MKS sedans into his 216-vehicle fleet that runs in Boston and New York.

Rutter, the CEO of Commonwealth Worldwide Chauffeured Transportation, reported recently the MKS has yet to receive any critical comments or pushback from clients. The MKS is sent to clients unannounced who usually ride in a Lincoln Town Car Executive L, the longtime limousine industry workhorse vehicle that concludes production in August with the 2011 model year.

Although the MKS is not part of Ford's official Limousine & Livery Fleet Vehicle program, its sedan styling evokes the look and feel of the outgoing Town Car. For some operators, the MKS at least provides a solid, similar, and reliable transition vehicle until Ford begins producing the 2013 Lincoln MKT Town Car for the industry in early 2012.

“The MKS is simply a Town Car that’s not stretched,” said Rutter, a longtime Lincoln vehicle purchaser and NLA board director. “It has about the same interior capacity as the original Town Car that was the norm before the L-series.”

[The Lincoln Town Car Executive L is stretched an extra six inches for added legroom compared to the retail version of the Town Car. The new MKT Town Car will have more legroom and far more cargo/trunk space than the MKS].

Like many large limousine operators, Rutter is loading up on the last 2011 model year Executive Ls until he figures out which vehicles and in what quantities are appropriate as eventual replacements. Commonwealth is about to take delivery of 40 Executive Ls and has another 40 on order. “If the MKT proves to be popular for customers, we will add them,” Rutter said.

So far, the six MKS sedans are assigned to client runs as frequently as Commonwealth’s Town Cars at the same rates. When broken out as separate revenue/profit units, the MKS sedans bring in enough sales revenue to pay for operating costs and contribute to the company’s bottom line profit, Rutter said.

When dispatching an MKS, the Commonwealth staff makes sure no more than two clients will be seated in the vehicle, and they ask clients how much luggage they have since the smaller MKS trunk has limited capacity.

Rutter said he bought the MKS sedans for about $38,000 each putting it at a price range similar to that of the Town Car Executive L. The MKS is “marginally more profitable” than a Town Car Executive L since it gets slightly better gas mileage and its amortized payments are a little lower, Rutter said.

One of Commonwealth’s West Coast affiliates, Limousine Connection in Los Angeles, recently added an MKS as well. Operator Chris Hundley talked to LCT E-News last week about this Lincoln MKS sedan.

— Martin Romjue, LCT editor

View comments or post a comment on this story. (0 Comments)

More News

10 Breakthrough Vehicle Features Coming For 2018

Cadillac, Volvo, Mercedes S Class, Lincoln Navigator, Genesis, and BMW are among the luxury makes/models with dynamic  amenities.

Growing Denver Operation Adds Motorcoach Service

Hermes Worldwide buys the newest model MCI buses allowing it to serve all types of group events.

Lincoln Continental Proves It's The Real Deal

Vehicle Review: The sedan has a comfortable, cushy ride without inducing motion sickness like some of the big luxury cars of yore.

Grech Bus From A Good Home Seeks New Owner

Vehicle Pick of the Week: Arizona operator Billy Jinks is selling a 2015 mini bus shuttle perfect for those looking to buy used.

Aadvanced Adds New Grech Bus, Lincoln MKT To Fleet

The 33-vehicle Indianapolis-based service adds new models as its market grows.

See More News

Facebook Comments ()

Comments (0)

Post a Comment



See More

LCT Store

LCT Magazine - September 2017 $12.95 MOTORCOACH / BUS ISSUE COVER STORY: * Irizar Racks Up A Good Rookie Year * *


Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close