Vehicles

Last Cadillac DTS Rolls Off To Prestigious Bulgari Collection

Posted on June 2, 2011

Another long livery vehicle GOOD-BYE. The DTS (above) and the Lincoln Town Car wrap up final production within months of each other.
Another long livery vehicle GOOD-BYE. The DTS (above) and the Lincoln Town Car wrap up final production within months of each other.

DETROIT — Nicola Bulgari, an avid car collector and vice chairman of the Bulgari luxury goods firm, prefers not to dwell on the sheer number of automobiles in his car collection.

"Is it important?" Bulgari asked. "Is it the number or the quality that matters? It's the quality."

Bulgari buys each car for a reason, not just to expand his collection. So when he heard Cadillac was ending production of the DTS luxury sedan, Bulgari knew he wanted the last one off the line.

Introduced for the 2006 model year, the DTS is a significant automobile, primarily because of the Northstar V-8 engine under its hood, Bulgari said. The last DTS, made [week of May 25] at General Motors' Detroit-Hamtramck Assembly Plant, is now headed for Bulgari's collection.


When contacted by LCT, CADILLAC PROFESSIONAL VEHICLES said it did not have an official press release or media event regarding the production close-out of the DTS sedan. Cadillac will be unveiling a successor limousine and livery vehicle to the chauffeured transportation industry by early 2012.

"I like the DTS because it's a great sedan," Bulgari said. "It's the last of an era. I thought it would be wonderful to own the last Northstar in a DTS. It's one of the best engines ever designed – reliable and a performer."

For decades, the DTS and its predecessor, the DeVille, have anchored Cadillac's spot in the large luxury car market. Last year, the DTS outsold all other large luxury cars in the United States, topping the Mercedes-Benz S-Class, BMW 7-Series, Lexus LS430 and Lincoln Town Car.  A version of the DTS also served as the U.S. president's limousine until 2009, when it was replaced by a new Cadillac presidential limousine.

CADILLAC DTS BULGARI PRESS RELEASE HERE

Sources: PR Newswire; LCT

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