Vehicles

Stretch Hyundai Equus Turning Heads In Las Vegas

Posted on September 14, 2015 by

John George is offering the stretch and Equus sedan as a package for operators interested in using the vehicles in their chauffeured service.
John George is offering the stretch and Equus sedan as a package for operators interested in using the vehicles in their chauffeured service.

The challenge for John George as new fleet marketing manager for ABC Hyundai in Las Vegas, is getting limo operators and top hotels in the area to view the Equus as a competitive luxury-class sedan. To help with that effort, dealership owner John Staluppi Jr., an avid car aficionado, commissioned the build of a special, custom Hyundai Equus six-passenger stretch.

It’s one of the only Hyundai stretch limousines in the country, with one other being reported in Orange County back in 2011. This 2015 Equus limousine was built four months ago, and already it is making an impression on clients as the dealership conducts meetings with chauffeured transportation operators in the area.

John George, fleet marketing manager; Kevin Blackwell service manager; and Alex Estay, general manager at ABC Hyundai in Las Vegas.
John George, fleet marketing manager; Kevin Blackwell service manager; and Alex Estay, general manager at ABC Hyundai in Las Vegas.

“It’s gotten a tremendous response so far,” says ABC Hyundai’s general manager Alex S. Estay. “People have nothing but good things to say about it, and it’s really a fabulous ride.” The limousine was built by local coach builder Signature Limousine Manufacturers, and it comes with all the five-star interior amenities expected in a luxury limo.

The cabin features plush-white leather seating with a “Maybach”-style roof, with two small TV screens and bar with glass holders and ice chest. The dealership has so far used the vehicle for promotions and contests to help get the Equus name out there to the public, and they also use the stretch whenever VIP executives from Hyundai are in town.

“The idea to stretch the Equus first came from Mr. Staluppi,” says George, who started with the dealership this year. John Staluppi’s father, John Staluppi Sr., actually ran a limo manufacturing facility in New York City many years ago, so limousines have always had a special place in Staluppi Jr.’s list of favorite vehicles.

The interior features a “Maybach”-style celling and white leather seats.
The interior features a “Maybach”-style celling and white leather seats.

The Equus stretch is being used as a talking-point for George as he schedules meetings with the limo operators and transportation managers for hotels and casinos in Las Vegas. He’s trying to sell more Equus sedans into luxury chauffeured fleets, and the stretch Equus is a great way to get potential clients to see the luxury-appeal of the vehicle.

“If there’s any resistance at all [to the Hyundai brand], it goes away when you showcase the vehicle,” says George. The Equus has been making its way into more limo operations lately, with many operators valuing it for its rear-seat luxury like reclining back seats and heated back seats. These features are usually only found in Mercedes S class sedans, but with the Equus Signature version coming at around $62,000, it has a much lower cost.

The limousine includes the Equus emblem in the middle of the side panels.
The limousine includes the Equus emblem in the middle of the side panels.

ABC Hyundai is also reporting great feedback from clients on the 10-year, 100,000-mile warranty on the powertrain, which applies to both the regular Equus sedan and the limousine as well. Hyundai also has a Livery VSC that extends the coverage beyond the factory warranty, for up to five years or 150,000 miles.

Though they are just getting started courting the limo and chauffeured transportation markets, George and Estay are excited about moving into this new territory. “Our relationship with Hyundai is strong and they really back us with these initiatives,” says Estay. “We’ve had a long relationship with Hyundai corporate, and we’ve hosted the executives when they come over from South Korea, and they love this facility and the stretch Equus,” he says.

The Equus six-passenger stretch was built by Signature Limousine Manufacturers and is used by the dealership to help get the word out on the Equus’ luxury characteristics.
The Equus six-passenger stretch was built by Signature Limousine Manufacturers and is used by the dealership to help get the word out on the Equus’ luxury characteristics.

George says that he has some potential buyers eyeing the Equus stretch along with two or three Equus sedans, and that he hopes to sell more of the limousines because of its unique quality and luxe-appeal.

View comments or post a comment on this story. (1 Comment)

More News

Here's How Uber's Self-Driving Cars Look And Run

The Pittsburgh pilot is meant to help the TNC suss out exactly how much information to share so riders feel comfortable.

Heavy-Duty Lexus SUV Limo Fit For A President

Vehicle Pick of the Week: Battisti Customs has built a vehicle that can withstand anything that comes its way, including bullets.

Luxury Sedan Battle: Audi A8 Vs. BMW 7 Series

Which deserves the title of best vehicle for your buck?

BMW 7 Series Named Professional Driver Car Of The Year

The vehicle was commended for its “unrivaled mix of comfort, driver satisfaction, and outstanding features."

CT6 Plug-In Hybrid Wants To Make Livery Mark

The price of Cadillac's vehicle will start at about $76,000 (before federal and state tax rebates) when it goes on sale in Spring 2017.

See More News

Facebook Comments ()

Comments (1)

Post a Comment

Submit

Blogs

See More

See More

See More

See More

LCT Store

LCT Magazine - December 2016 $12.95 GLOBAL/INTERNATIONAL ISSUE COVER STORY: * The Coolest Operators on the Planet * *



Connect

Experience the three annual industry events for networking for business, showcasing vehicles and products, and getting the tools for success.

Read About Your Region

What’s Happening Near You?
Click on any state to see the latest industry news and events in that region.

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Metro Magazine

Serving the bus and passenger rail industries for more than a century

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

Please sign in or register to .    Close