Can a South African-born former Audi executive, who recently spurned Japanese masters in Hong Kong, lead a Detroit luxury brand back to greatness — and from a new base in Manhattan?
Johan de Nysschen and Cadillac are about to find out.
After a string of failed revival attempts through the ’70s and ’90s — think the Cimarron — Cadillac harnessed aggressive design and performance to put its old-timey image largely in the past. Yet its comeback has stalled. Cadillac’s American sales have slumped 2 percent in 2015, even as its German rivals Mercedes, BMW and Audi set one sales record after another.
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