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Cadillac’s New Boss Looks to the Future

Posted on August 24, 2015

Can a South African-born former Audi executive, who recently spurned Japanese masters in Hong Kong, lead a Detroit luxury brand back to greatness — and from a new base in Manhattan?

Johan de Nysschen and Cadillac are about to find out.

After a string of failed revival attempts through the ’70s and ’90s — think the Cimarron — Cadillac harnessed aggressive design and performance to put its old-timey image largely in the past. Yet its comeback has stalled. Cadillac’s American sales have slumped 2 percent in 2015, even as its German rivals Mercedes, BMW and Audi set one sales record after another.

Full story at www.nytimes.com.

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