Vehicles

Cadillac Eyes Possible Separation From GM

Posted on August 19, 2015

When Cadillac’s brand chief, Johan de Nysschen, first spoke to Wall Street analysts during a conference in New York, eyebrows were raised when he said that operating separately from General Motors had become one of the ultimate goals for the brand. Sure, Cadillac sales aren’t a rolling giant, but no one expects them to be, for a high-end luxury brand. So in an effort to make itself more of a lone wolf, the former Audi and Infiniti president has been busy distancing the company from its all-powerful parent over the past year, with the most recent shift being the uprooting of all of Cadillac’s executives along with the majority of its marketing and sales team for a fresh start in the SoHo district of New York’s lower Manhattan.

Read the full story at www.cheatsheet.com.

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